Web Content Management Market 2018 - 2023 Trends and Opportunities With Key Players - Oracle, OpenText, Adobe, IBM, SDL plc, Microsoft, Sitecore, Episerver and EMC

Web content management market is expected to reach $11,035.4 million by 2023 and registering a CAGR of 15.2% during 2018-2023. The market growth is buoyed by increasing demand for digital marketing solutions, multi-channel customer experience management, and increasing adoption of customer engagement strategies by business organizations.

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The WCM solution category held a larger share of over 70% as compared to service category in the market in 2017. The key factors contributing to the growth of the market include increasing spending on digital marketing platforms for promotion of products and related brands; and increasing number of internet users in the Europe and APAC regions. The substantial increase in demand for digital marketing solutions is one of the key factors driving WCM market growth. The growing demand for digital marketing influenced vendors to provide various solutions including web analytics and social media integration.

Based on solution, the digital marketing management category held the largest share in the WCM solution market, accounting for nearly 29% share in 2017. Rise in spending on digital marketing by organizations; and growing demand for digital marketing management in hospitals, and media & entertainment are the key factors contributing to the growth of this category. Further, it has been recorded that North America invested more in digital advertisement, followed by Asia and Europe.

The web content management market in APAC is expected to record fastest CAGR during the forecast period, on account of growing e-commerce industry in countries like China and India as well as increasing number of internet users in the region; wherein India is predicted to be the fastest growing WCM market, globally, during 2018-2023.

Some of the key players in the global market include Oracle Corporation, Open Text Corporation, Adobe Systems Inc., IBM Corporation, SDL Plc, Microsoft Corporation, Sitecore Corporation, Aquia Inc., Episerver Inc. and EMC Corporation.

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Global Web Content Management Market Segmentation -
Market Segmentation by Type
• Solution
o Digital marketing content management
o Web experience management
o Mobile & social media content management
o Digital asset management (DAM)
o Web creation & editing tools
o Content analytics

• Service
o Training & Support
o Implementation
o Consulting

Market Segmentation by Deployment Type
• Cloud
• On-Premises

Market Segmentation by Organization Size
• Large Enterprises
• Small & Medium Enterprises (SMEs)

Market Segmentation by Industry
• Media & Entertainment
• Retail & Consumer Goods
• Education
• Healthcare
• Travel & Hospitality
• Banking, Financial Services & Insurance (BFSI)
• Government
• Telecom & IT
• Others (Manufacturing, Automotive, Aerospace and Defense)

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