Chocolate Market 2018- Mondelez International, Inc, Mars, Incorporated, Nestlé S.A., Ferrero SpA, The Hershey Company, Lindt & Sprüngli Ag, Lotte Co., Ltd., Yildiz Holding A.S, Meiji Holdings Co., Ltd, Morinaga & Company, Ltd., Nikkoh Co., Ltd., Bourbon

The Japan Chocolate market is expected to reach USD 6.2 billion by 2023, witnessing a steady CAGR during the forecast period. Increased regional taste preference is the key factor driving chocolate market. Aging population and increased health awareness among consumers about benefits of cocoa are demanding more cocoa rich products. Growing demand for premium varieties offer potential opportunity for foreign brands to tap the market.

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Innovation Boosting Sales
Companies are introducing varied exotic flavor and pack sizes to attract the consumer. Nestle launched more than 300 flavors of chocolate in Japan including wasabi, Kitkat sushi, and cherry blossom amongst others. KitKat of Nestle is the top-selling chocolate brand in Japan; sales rose by 50% from 2010. Innovation in product flavor, introducing small pack size chocolates, are expected to drive the market where consumers are more price sensitive. Countlines sale accounts for significant share of the total chocolate volume sale in Japan, followed by Boxed assortment due to seasonal gifting trend. The demand for countline sales crossed 32 million Kg in 2017, driven by on-the-go and convenient.

Modern Grocery Channel Attracting Customers
Convenience, ease of searching, billing, wide selection of products and discounts and promotion offered on chocolates fueled the chocolate sale through modern retail channel. Supermarket/hypermarkets led the sale in the distribution channel. Expanding retail chain in the country offer a potential growth opportunity for the companies to expand its distribution. Convenience Stores is another growing retail channel in Japan. Consumers love for artisanal chocolates is driving convenience stores sale. Warehouse Clubs recorded an impressive growth of 10.8% during 2012-2017.

Key Developments
January 2108- Nestle SA sweetened Japanese with the launch of its innovative Ruby chocolates in KitKat-Crazed country. Before to this Nestle launched more than 300 different KitKat flavors. The craze of Southeast Asian flavors among Japanese is the key factor for increased Kitkat sale
The Japan Chocolate market is competitive with many multinational players accounting for major share. New product innovation based on new varieties, packaging and flavors are the main strategy adopted by the key player.

Major players include - NESTLE SA, MEIJI HOLDINGS CO., MONDELEZ INTERNATIONAL, INC , MARS INC., FERRERO, LTD HERSHEY CO., LINDT & SPRÜNGLI AG., amongst others.

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Companies Mentioned:
• Mondelez International, Inc
• Mars
• Incorporated
• Nestlé S.A.
• Ferrero SpA
• The Hershey Company
• Lindt & Sprüngli Ag
• Lotte Co., Ltd.
• Yildiz Holding A.S
• Meiji Holdings Co., Ltd
• Morinaga & Company, Ltd
• Nikkoh Co., Ltd.
• Bourbon Corporation

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Some Point from Table of Content:
1. Introduction
1.1 Key Deliverables of the Japan Chocolate Market Study
1.2 Japan Chocolate Market Study Assumptions
1.3 Scope of the Japan Chocolate Market

2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation

3. Japan Chocolate Market Overview
3.1 Japan Chocolate Market Trends
3.2 Japan Chocolate Market Dynamics
3.2.1 Japan Chocolate Market Drivers
3.2.1.1 Increased Demand for Regional Taste Preferance
3.2.1.2 Impulse Purchasing and Attractive Packaging
3.2.1.3 Preceived Health Benefits of Cocoa among Consumers
3.2.2 Japan Chocolate Market Restraints
3.2.2.1 Health Concern Related to High Sugar Content
3.2.2.2 Declining Agining Population
3.2.3 Japan Chocolate Market Opportunities
3.2.3.1 Innovation in Product Devlopment
3.2.4 Porter's Five Forces Analysis
3.2.4.1 Bargaining Power of Suppliers
3.2.4.2 Bargaining Power of Buyers
3.2.4.3 Threat of New Entrants
3.2.4.4 Threat of Substitute Products and Services
3.2.4.5 Degree of Competition

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