Wine Market 2018- Caviro, Constellation Brands, Diageo, E&J Gallo, Concha y Toro, Grupo Penaflor, Johnnie Walker, Smirnoff, Treasury Wine Estates, The Wine Group

The global wine market is currently valued at USD 304 billon and is expected to reach at USD 370 billion by 2021, at a 3.4% CAGR. The wine market is huge, largely dominated by the European and North American countries. The USA, Italy, France and Spain are the largest producers and consumers of wine. In the international trade, the European region has more than 50% share of the global wine trade. Currently, there are about one million small and big wine makers, globally and the world most famous brands (around 84%) are French. The global wine demand is on the rise and covers many non-traditional markets for wine production and consumption.

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Market Dynamics
The global wine market is driven by the changing lifestyles and consumption habits of wine, rapid urbanization and high disposable incomes, and popularity of wine products during social celebrations. Heavy taxation and legal regulations by governments and availability of other substitutes for wine would create a hindrance for the growth of the market. The major opportunities identified in the sector are innovative wine products with different flavors and growing demand for wine in the non-traditional market.

Market Segmentation
The global wine market can be segmented into five categories - by taste, by wine style, by color, by body type, and by geography. In the taste type, wine can be classified into dry, medium, and sweet wine. By the wine style, wine market can be segmented into still wine, sparkling wine, dessert wine, and fortified wine; wherein still wine accounts for most of the market share. Sparkling wine consumption is expected to experience the highest growth as a celebration wine. The major wine types as per color are red wine, white wine and rose wine. The market is further segmented by body type into light, medium and heavy.

Regional Analysis
By region, the European Union is a market leader in wine production, consumption and trading, accounting for half of the market share. Italy, Spain, and France are the countries which account for half of the global wine production. North America is the other major region where the USA alone accounts for the highest per capita consumption of wine. The country has surpassed France as the world foremost wine consumer, with average annual consumption of 12 liters per person. The USA is the largest wine producer in North America. In the South American region, Argentina and Chile are the major producers and consumers of wine. Asia-Pacific is the fastest growing market for wine consumption, supported by the high adoption rate of Western culture & lifestyle, large population, and the largest growing middle-class households. China, Japan, and India are the big markets in this region. Africa is growing at a slow rate in wine consumption. South Africa is the largest market for wine in Africa.

Competitive Analysis
The competition in global wine market is reported to be large, mostly in developed countries of North America and Europe, with static growth over the years. Around 43% of the global wine consumption is in the non-wine producing regions. It is because of a huge population driven demand of wine products in such non-traditional wine consumption countries; all big brewers are growing their business in such regions.

Multiple product launches, innovative product packaging, flavored and crafted wine products, huge marketing & promotional activities, and mergers and acquisitions with smaller level players have been a strong business strategy for market growth here.

The top players of wine markets are-
• Caviro
• Concha y Toro
• Constellation Brands
• Diageo
• E&J Gallo
• Grupo Penaflor
• Johnnie Walker
• Smirnoff
• Treasury Wine Estates
• The Wine Group

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Some Point from Table of Content:
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition

2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation

3. Key Findings

4. Market Dynamics
4.1 Drivers
4.1.1 Changing Lifestyle and Consumption Habits of Wine
4.1.2 Rapid Urbanization and High Disposable Income
4.1.3 Popularity of Wine in Social Celebrations
4.2 Constraints
4.2.1 Heavy Taxation and Legal Regulations by Government
4.2.2 Availability of Other Substitutes for Wine
4.3 Opportunities
4.3.1 Innovative Products with Flavored Wine
4.3.2 Growing Demand for Wine In Non-Tradistional Market
4.4 Porter Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition

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