Online Travel Market 2018 Insights – Global Top Players Forecasts by ostelworld Group, Hotel Urbano, CheapOair and Trivago Till 2025

Online Travel Market Overview:

Increasing spread of internet, rising adoption of social media, thriving tourism industry, and adoption of smart devices are the prime determinants of the market. According to Pew, research in contrast to a median of 45 % of internet usage and device penetration across emerging and developing countries reported using the internet occasionally in 2013, the number in 2015, rose to a whopping 54 %.

The growing digitization is driving faster adoption of online travel by corporate as well as individual end users. Advances in web-based interfaces and social computing are also positively correlated with the market growth owing to advantages such as seamless and hassle-free booking and buying experience.

Attractive Business Models and Creative Marketing Is Expected To Drive A Faster Market Adoption

Innovative marketing such as coupons, discounts, demand-pooling business models, increasing digital media marketing are drivers of the market. Price discovery remains a powerful determinant of the demand for the deployment of online interfaces enables rapid comparison and trends helping the customers select the best traveling plan suiting their customized needs and preferences.

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Digital Divide And Quality Of Connectivity Is Expected To Hamper The Market

Digital divide represents the strongest restraint on the market and followed by poor network and internet connect ability. The sales of online travel are positively correlated with the quality of the web interface, the ease of use, digital marketing and customer grievances system to address the issues of the customers.

Dominant Players:

Expedia, Inc. (U.S.),
Trivago (Germany),
The Priceline Group (U.S.),
TUI Group (Germany),
Tuniu (China),
TripAdvisor Inc. (U.S.),
Ctrip (China),
MakeMytrip Inc. (India),
Hostelworld Group (Republic of Ireland),
Hotel Urbano (Brazil),
Alibaba Group Holding Limited (China),
CheapOair (U.S.),
Airbnb (U.S.),
AirGorilla, LLC (U.S.),
Thomas Cook Group plc (U.k),
eLong (China),
Hays Travel limited (U.k),
Yatra (India) and others.
Segments:

To generate a comprehensive understanding of the global online travel market, the report is segmented by platform, mode of booking, service type, and regions.

Based on the platform, the market is segregated into mobile and desktop.

Based on the mode of booking, the market is segregated into online travel agencies and direct travel supplies. The direct travel suppliers segment is expected to hold the most significant market share of the market. Whereas, online travel agencies segment is expected to grow at the highest rate owing to the growing adoption of social media and rising demand for hassle-free travel booking options.

Based on the service type, the market is segmented into transportation, accommodation, vacation packages, and others.

Regional Analysis:

North America led by U.S. Followed by Europe led by Germany, France, and U.K account for the most significant market share owing to first comer advantage, excellent network, a well-established infrastructure, and massive consumption and availability of information technology.

Asia Pacific is projected to grow at the fastest CAGR led by China and India owing to speedier penetration of internet. According to a study conducted by Pew research, the most substantial growth in internet usage and smart devices penetration has been reported from large emerging economies such as Malaysia, Brazil, and China. The comparative figures in 2015 were 87 % for advanced economies such as U.S. and Canada, major Western European nations, Australia, Japan, etc.

However, Africa remains a dark continent for the connected healthcare market due to its poor socio-economic conditions. The countries with the least smartphone ownership rates are Tanzania (11%), Uganda (4%) and Ethiopia (4%).

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Major TOC:

1 Executive Summary

2 Scope Of The Report

2.1 Market Definition

2.2 Scope Of The Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Markets Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Five Forces Analysis

4.1.1 Threat Of New Entrants

4.1.2 Bargaining Power Of Buyers

4.1.3 Threat Of Substitutes

4.1.4 Segment Rivalry

4.2 Value Chain/Supply Chain Of Global Online Travel Market

5 Industry Overview Of Global Online Travel Market

5.1 Introduction

TOC Continued…!

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