Global Marketing Analytics Market - Prospects, Outlook and Growth Analysis for the Period 2018 - 2022 || Industry Key Players - Tableau Software, GoodData, Google Inc. Adobe Systems, Salesforce, & Neustar

A new report titled “Global Marketing Analytics Market - Prospects, Outlook and Growth Analysis for the Period 2018 - 2022” has been included in the enormous research repository of Market Research Reports Search Engine (MRRSE) that compiles various facets of the Marketing Analytics market at a global level portraying a holistic analysis of the marketplace along with intelligence on key participants. The report covers an unbiased analysis on various market aspects, emphasizing major trends giving direction to the market, key opportunities paving new growth avenues, key drivers pushing the market’s growth and challenges and restraints hindering the market for Marketing Analytics across the globe.

The global marketing analytics market is gaining from the unprecedented benefits of marketing analytics that marketers leverage to evaluate the outcome of their efforts. Marketing analytics not only help marketers comprehend lead generation and sales analytics, it also provides valuable insights about customer preferences and trends. Moreover, marketing analytics solutions enable marketers to oversee online marketing campaigns and evaluate their respective success outcomes, which helps them to allocate money for the most successful campaigns.

Marketing analytics involves measuring, analyzing, managing, and controlling the performance of a marketing campaign in order to maximize the effectiveness of a campaign and optimize return on investment (ROI). Marketing analytics solutions are also used by marketing managers to plan and execute marketing activities based on analytics obtained for need for enhanced content sharing and enhanced customer involvement on social media channels. 

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The report’s overview section discusses current market dynamics based on which future growth trends, key market indicators are presented. Key market indicators that have been discussed in the report include factors that are likely to alter the market’s growth scenario over the course of the forecast period. These indicators are useful to understand the market’s position at any given time over the course of the forecast period. This is followed by an attractive analysis and revenue projections of key market segments during the forecast period. This will help readers to obtain insights about the most lucrative segments. Besides this, the report comprises an overview of various growth strategies adopted by leading players in the global marketing analytics market.

The global marketing analytics market is likely to clock a robust 14.3% CAGR for the 2018-2022 forecast period. At this pace, the market is estimated to be valued at US$2,109.6 mn in 2016 and further reach a valuation of US$4,108.2 mn by 2022 end.

The analysis of the global marketing analytics market presented herein is obtained as a result of an extensive research phase followed by inputs received from industry experts. The estimates presented herein take into consideration social, economic, and technological growth indices coupled with current market dynamics that will influence growth of the marketing analytics market during the forecast period.

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In addition, the report comprises growth trend of each key segment along with growth strategies of key companies that will help them attain competitive gains. Also, the report provides insights about key growth trends and their impact on the market. This is followed by a comprehensive value chain analysis for the marketing analytics market. It entails various participants in the demand supply logistics which comprises raw material suppliers and distribution channels in the value chain in this market.

The report studies the global marketing analytics market on the basis of component, deployment, application, industry, and region. The segments of the market based on component are software platform, professional service, and managed service. On the basis of deployment, the market is segmented into SaaS and on-premise. By application, the segments into which the global marketing analytics market is divided are social media, content optimization, campaign management, email marketing management, and other application.

In terms of industry, the segments of the market are retail and consumer goods, healthcare, BFSI, travel and hospitality, automotive, telecommunication, and others. Each of the key segment is analyzed at length in this report and valuable insights at macro and micro levels.

Global Marketing Analytics Market: Competitive Analysis

The report examines the competitive landscape of the global marketing analytics market providing details of the current competitive hierarchy and how it is expected to change over the forecast period.

Tableau Software, GoodData, Google Inc. Adobe Systems, Salesforce, Neustar, IBM Corporation, Oracle Corporation, Pega-Systems, and Teradata Corporation are the key companies operating in the global marketing analytics market that have been profiled in this report.

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