Latin America E-Learning Market Expected to Reach US$ 3 billion by 2023

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The incorporation of cloud-based learning, AR, VR, and mobile-based learning applications is modernizing the content delivery models available in the Latin American market. The introduction of blended learning, which incorporates both off-line and online pedagogy will enhance the efficiency of instruction at minimal costs and drive demand in the market. The Latin America e-learning market is expected to generate revenues of over $3 billion by 2023, growing at a CAGR of more than 4% during 2018-2023.

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This market research report on Latin America e-learning market offer analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by delivery mode (packaged content, LMS, and others), by learning mode (self-paced and instructor-led), by type (training and testing), by end-user (K-12, higher education, corporates, government, and vocational), and by countries (Brazil, Mexico, Argentina, Chile, Colombia, Peru, Bolivia, Uruguay, and Ecuador).

The Latin America e-learning market by delivery mode is segmented into packaged content, LMS, and others. Packaged content segment dominated over half of the market share in 2017, growing at a CAGR of more than 3% during the forecast period. Factors such as content sourcing, aggregation, and mode of interaction is propelling the growth of this segment in the Latin American market. The process of packaging content includes raw content, assembly, and delivery and presentation information.

The ease of delivering packaged content with no time and space constraint is boosting the popularity of this model in the Latin American market. This module is designed to save time by not traveling and reaching students even in the remote locations. Packaged content is much cheaper, students and professionals can learn from anywhere at 30-70% less cost than on campus. Such effectiveness is fueling the demand for this module in the Latin America market.

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The end-user segment in the Latin America e-learning market is categorized into K-12, higher education, corporates, government, and vocational. K-12 was the largest end-users, occupying the majority market share in 2017 and growing at a CAGR of around 3% during the forecast period. The modernization and use of varied applications of new technologies in the K-12 sector is propelling the growth of the Latin American market.

The increasing use of products and solutions for digital publishing incorporated by digital technologies is fueling the need for sophisticated learning modules in this segment in the market. The increasing implementation of mobile devices and gamification tools will revolutionize the K-12 segment in the Latin America e-learning market during the forecast period. All online players in this market are rethinking their offerings to be a major player an education technology plays an important and strategic role in changing from textbooks to e-books in the Latin American market.

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Key Vendor Analysis

The Latin America e-learning market is witnessing the development of new technologies and platforms by several vendors to sustain the competition in the market. The top players are offering highly customizable platforms that can enable instructors to customize content dynamically as per the student’s requirements to gain a larger market share. The increasing number of strategic mergers and acquisitions will intensify the competition levels in the Latin America e-learning market over the next few years. The vendors are focusing on providing freemium offerings with attractive short-term subscription pricing to boost these revenues in the market. The increasing investment in the development of gamified and contextualized interfaces will transform the Latin American market during the forecast period.

The major vendors in the Latin America market are:
• Kroton
• Telefonica
• Pearson
• BlackBoard

Other prominent vendors include Instructure, D2L, edX, English Attack, Estacio, Coursera, Latitude, Litmos, Open English, Veduca, Skillsoft, Docebo, McGraw-Hill, Aptara, Edmodo, Cengage Learning, Macmillan Education, and Cornerstone OnDemand.

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Key market insights include
1. The analysis of Latin America e-learning market provides market size and growth rate for the forecast period 2018-2023.
2. It offers comprehensive insights into current industry trends, trend forecast, and growth drivers about the Latin America e-learning market.
3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
4. It offers a complete overview of market segments and the regional outlook of Latin America e-learning market.
5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

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