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Global Social Media Analytics Market - Analysis Covering Size, Share, Growth, Trends and Forecast till 2018-2025 || Industry Key Players - Brandwatch, Adobe Systems Incorporated, Simply Measured Inc., & NetBase Solutions Inc.
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The global social media analytics market is anticipated to display stellar growth in the upcoming years. Growing popularity of different social media platforms such as Snap Chat, Twitter, Facebook, We Chat, and LinkedIn that generates massive volume of data is arousing the interest of businesses to use this data for business gains.Social media analytics involves analyzing data collected from different social media platforms to make strategic business decisions. Social media analytics allow businesses to understand consumer sentiments, purchasing behavior, and emotions for a particular product or service.
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Ubiquity of smartphones that are equipped with mobile data has increased the use of social media platforms manifold. Consumers use social media platform for communication, announcements, opinions that businesses are leveraging to their advantage.
The global social media analytics market is predicted to clock a CAGR of 15.4% between 2018 and 2025, for the market to be worth US$7.8 bn by 2025. The market stood at a valuation of US$2.1 bn in 2016.
This research study on the global social media analytics market provides a detailed cross segment and cross country analysis based on the different segments including components and end-use industry. Based on the components, the market is segmented into software, and services. The software segment is further bifurcated into on-premise based and cloud based software. Furthermore, the services segment is bifurcated into professional services and support & maintenance, and others. Others include education services and research services. Additionally, by end-use industry, the social media analytics market is segmented into BFSI, retail, telecommunication & IT, transportation & logistics, media & entertainment, others. Others includes healthcare, and education. The report also covers profiles of major players, their growth strategies and focuses on the recent developments under the competition matrix section and includes market positioning analysis of key players operating in the social media analytics market.
The competition matrix for key players in the global social media analytics market notes their capabilities and growth potential and also benchmarks the key companies in the global social media analytics market on the basis of top line growth, market share, segment growth, infrastructure capabilities, market position, product offerings, R&D focus and future outlook.
Under the company profiles section, the report also includes an overview of the players operating in the market, the annual revenue generated by them in the past two or three years, SWOT analysis, regional breakdown and their relevant business segment revenue. The report also contains market share analysis of the key players in the social media analytics market for the year 2016 based on their revenues generated for the same year.
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The key players profiled in this report include – Brandwatch, Adobe Systems Incorporated, Simply Measured, Inc., NetBase Solutions, Inc., Crimson Hexagon, Clarabridge, Oracle Corporation, IBM Corporation, Talkwalker Inc., and Sysomos.
The global Social media analytics market has been segmented as follows:
Global Social media analytics market, by Components
Software
On-premise based
Cloud based
Services
Professional services
Support & maintenance
Other
Global Social media analytics market, by End-use Industry
BFSI
Retail
Telecommunication & IT
Transportation & Logistics
Media & Entertainment
Others
Global Social media analytics market, by Geography
North America
The U.S.
Canada
Rest of North America
Europe
The U.K
Germany
France
Rest of Europe
Asia Pacific (APAC)
India
Japan
China
Rest of APAC
Middle East and Africa (MEA)
GCC Countries
South Africa
Rest of MEA
South America
Brazil
Rest of South America
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