South America Hair colorants Market Growth And Trend by L`Oreal S.A., Procter & Gamble Co., Bonyplus Ltd., Niely Cosmetics, Henkel AG & Co KGaA, Cosmetica S.A. De C.V., Hoyu Co., Ltd., Godrej Group, The Embelleze

The South America Hair colorants market is expected to reach USD 3.46 billion by 2023, witnessing a robust CAGR during the forecast period. Argentina is the fastest growing Hair colorants market in South America. South America hair loss treatment surpassed a volume consumption of 356 million units in 2017. Increased aging population and growing fashion trend among consumers are the primary factors driving the market growth.

Brazilians Love for Coloring Hairs

Brazil accounts for 12.5% share of the global haircare market which is the second largest market, trailing only the US. Also, Brazil is the top five market globally for hair colorants. Brazilian women are very open to transformation in hair coloring to adopt new look and styles. Hair colorants are present in more than 50% of the households in Brazil. Hair coloring comes first in hair care products among Brazilian women. About 98% of the Brazilian women use hair dye to color their hairs, with permanent hair colorants dominating sales. A decade back, women used to color hair for covering up grey hair while now the fashion trend has become prevalent. Young population prefers to use semi-permanent or temporary hair colorants which are ammonia-free and peroxide-free. The online search trend for hair colorants grew by 24% in 2017, from 2016 as more consumers looking for online purchase. However, consumer awareness about the harmful effects of chemicals in hair colorants that damage hair is affecting the market growth. About 17% of the consumers in South America are worried about the results of hair color treatments.

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Key Companies Mentioned:
L`Oreal S.A., Procter & Gamble Co., Bonyplus Ltd., Niely Cosmetics, Henkel AG & Co KGaA, Cosmetica S.A. De C.V., Hoyu Co., Ltd., Godrej Group, The Embelleze

Touch-up Tone More Popular among Consumers

Permanent hair colorants account for the most significant share in the hair colorant market. Permanent hair colorants market is mainly driven by the aging population who prefer to use the dye that has a long-lasting effect. Semi-permanent hair colors sale is witnessing a CAGR of 3.3%. The growing hair fashion trend among consumers has driven the semi-permanent color sale. Hair highlighters sale is expected to reach 23 million units by 2023 witnessing a steady growth rate. Hair colorants kits are more popular among young women aged 18-24 year. About 18% of the Brazilians use hair bleach kits due to convenience and ease of use, that is driving hair bleacher sales.

Key Developments

December 2017 - L’Oreal launched new plant-based hair dyes under the new brand Botanéa in response to the consumer demand for natural hair colorings. The product is composed of 100% plant-based ingredients.
The South America Hair colorants market is competitive with many international brands occupying a major share of the market. Niely´s brand Color & Ton remains the leading player in the Brazilian hair colorant market. Acquisition and product launch is the key strategy adopted by players.

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