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Global App Analytics Market Size, Analysis and Forecast 2024 - Key Players are IBM, Swrve, TUNE, Localytics, AppDynamics, AppsFlyer, Heap, Appsee, Amplitude, Mixpanel, MOENGAGE, Kochava, Taplytics
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On the basis of type, the app analytics market is segmented into web analytics and mobile analytics. Among these two segments, mobile analytics is expected to witness the fastest growth during the forecast period. Mobile analytics is expanding at the rapid pace due to increasing utilization of these apps by several business organizations for promoting their business activities.
Increasing adoption of artificial intelligence, big data and increasing emphasis of business organizations towards business-driven applications in order to prevent data leakage is the major trend observed in the app analytics market.
The increasing demand for web application and mobile application along with escalating execution of digital transformation strategies is expected to drive the growth of the app analytics market.
Globally industry players in the app analytics market are leveraging market growth through technological upgradation, providing strategic assistance to the clients along with mergers and acquisitions in the market.
Geographically, North America has accounted for the largest share in app analytics market. The growth the market in this region is attributed towards flourishing and well-recognized economies of the U.S. and Canada that enables this region in continuously innovating technology and investing more towards the research and developmental activities.
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The North American market is also driven by the extensive and early utilization of various evolving technologies such as big data, mobility, Internet of Things (IoT) and DevOps that are enabling the manufacturers and business organizations to effectively integrate app analytics services and solutions into their business operations.
The market structure for global app analytics market is consolidated structure and the key players in the app analytics market include IBM, Swrve, TUNE, Localytics, AppDynamics, AppsFlyer, Heap, Appsee, Amplitude, Mixpanel, MOENGAGE, Kochava, Taplytics, App Annie, Apptentive, and CleverTap.
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