Crowd Analytics Market Trends, Demand, Analysis and Forecast to 2023 - Prominent Industry Players Profiled in this Study Such as AGT International GmbH, Crowd Dynamics International, Crowd Vision Limited

The crowd analytics market was valued at $331 million in 2015, and is projected to reach at $1,531 million by 2022, growing at a CAGR of 24.9% from 2016 to 2022. Retail and other industries segments are expected to exhibit healthy growth rate during the forecast period, owing to high demand for customer engagement through behavioral modeling and predictive analysis.

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The services segment including professional and managed services are on high demand in crowd analytics market, due to increase in need to manage data from conception and analysis and to archive at the appropriate space and time. Moreover, comprehensive planning, installing, and configuration of the software have also augmented the service segment growth in the crowd analytics market.

North America was the largest market in crowd analytics industry in 2015, owing to healthy economic growth, ongoing commercialization, and increase in ICT expenditures by the government on various projects including, home land security, tourism, and other people management programs. In addition, there is a growth in adoption of crowd analytics solutions in Europe due to upsurge in urban population and increase in footfalls of customers at retail malls. The trend of strong adoption of analytics software in North America and Europe have accelerated the growth of the crowd analytics market.

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Based on the geography, the market is segmented into four major regions, namely, North America, Europe, Asia-Pacific, and LAMEA. North America was the highest revenue contributor in 2015, and accounted for around 37.5% share of the overall crowd analytics market. The Asia-Pacific market is projected to grow at the highest CAGR of 27.4% during the forecast period, owing to upsurge in need of public management and crowd control in large retail malls and airport gateways.

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