Exterior Packaging Market - Business Strategies, Revenue Generation, Market Shares & Latest Development

Exterior Packaging refers to any packaging used for enclosing or protecting products for distribution, storage, sale, and use. However, it does not include interior packaging such as Internal Pouches, Pillow Packs etc. which in turn are used as a compliment to exterior packaging to enhance protectiveness and does not contribute to aesthetics, thus governing purchasing decisions. The availability of variegated type of exterior packaging is the most prominent driver fuelling revenues in the global exterior packaging market.

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The global exterior packaging market is expected to expand with an impressive CAGR over the forecast period.

Exterior Packaging Market: Drivers & Restraints

The major factors boosting the growth of Exterior Packaging Market is rising disposable income which has led to increase in consumer power, and has directed the modern consumerism, which includes product packaging and the need to transport products safely with good control during handling. As Exterior Packaging is a sure attention getter in the marketplace due to its front printed appearance, demand for the product due to its aesthetic look in another driver for the global Exterior Packaging market. Apart from this, the customization Exterior Packaging offers as per the packaging and handling needs is also an added advantage for various companies to adopt Exterior Packaging for all packs irrespective of the sizes.

Trends in the market include shift towards packaging which takes less production times and is significantly light weight, to offer logistic cost benefits. Further environmental effects of many packaging materials is restraining the demand for those materials, and companies are shifting towards organic based packaging. The availability of variegated type of exterior packaging options for one product, is a significant driver for the market, as it pushes companies to often shift from one packaging to other, based on consumer preferences, environmental regulations and cost effectiveness.

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Geographically, Exterior Packaging market has been categorized into seven key regions including North America, Western Europe, Eastern Europe, APEJ, Japan, Latin America, and the Middle East & Africa. Asia Pacific Exc. Japan has been a global leader in Exterior Packaging market, due to high demand for consumer goods, particularly in across all industry verticals inclusive of automotive components, food and beverages, pharma or retail and regions existing high preference for polythene based products. The aesthetic look and safety features has led many North American and Western Europe based players to switch packaging of their normal products towards different Exterior Packaging.

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