Oral Hygiene Market- Rising Demand for Multi-product Offerings to Create New Opportunities for Key Stakeholders
The global oral hygiene market is anticipated to gather pace in its growth in the next few years. This could be primarily on account of the swelling demand for value-added products and growing consumer awareness. While these factors are expected to positively reflect on the future of the global oral hygiene market, the advent of multi-product offerings could mean strong growth opportunities for players. Moreover, their presence in the global oral hygiene market is anticipated to set the tone for increased global sales of oral care products. Manufacturers operating in the global oral hygiene market could gain growth on the back of the growing sales of oral hygiene offerings in emerging economies.
Fact.MR prognosticates the global oral hygiene market to expand at a 5.0% CAGR during the forecast tenure 2017-2022 to be valued at a US$60.0 bn by the end of 2022. In 2017, the global oral hygiene market was worth a US$48.0 bn.
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Toothpaste and Toothbrush Take Command over Market with Stronger Revenues
According to type of product, the global oral hygiene market is segregated into different classifications, amongst which toothpaste and toothbrush are foreseen to secure a three-fourth of the total share. By the final forecast year, toothpaste could account for a US$6.6 bn of the global oral hygiene market revenue. Talking about toothbrush’s revenue share, it scored well passed a US$10.0 bn in 2017. Regionally, Europe collects a larger share of the toothpaste market for oral hygiene. Key stakeholders functioning in the market may find the region’s 4.8% CAGR worth their money and time spent.
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Dental Floss and Mouthwash/Dental Rinse in Heated Contest of Scoring Lion’s Share
Besides toothpaste and toothbrush, there are other products that could become more prominent in the global oral hygiene market. For instance, dental floss and mouthwash/dental rinse are prophesied make the cut in the global oral hygiene market, drawing more than 10.0% revenue shares. This could make their market size more or less the same by the concluding forecast year. Nevertheless, players may not ignore the prediction of dental floss’ higher CAGR compared to mouthwash/dental rinse. They could take this situation of the global oral hygiene market into account when strategizing their moves in the business.
Europe is projected to create larger opportunities in the dental floss market for oral hygiene. Nonetheless, APEJ could be as attracted as the developed region, considering its similar CAGR.
APEJ Achieves Center Stage as Hypermarket/Supermarket Outperforms other Channels
By distribution channel, hypermarket is envisaged to gain traction in the global oral hygiene market during the completion of the forecast tenure. This could be because of almost half of the total revenue share of the global oral hygiene market earned in the recent time. Hypermarket is forecast to maintain its dominance on the global oral hygiene market even in the near future. Its market for oral hygiene could expand at a healthy CAGR during the forecast period. Since North America and Europe already have expansive supermarkets, players are turn their attention to APEJ to attain growth. APEJ could push its growth to a US$6.0 bn by 2022 as strong infrastructure development continues to be accentuated.
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Online Sales Show Impressive Potential for Growth in Global Oral Hygiene Market
The ecommerce revolution has taken some huge strides in the recent years, impacting different industry verticals. However, it has had little impact on the global oral hygiene market. Online sales bags a mere market share of 13.0% in terms of revenue. However, there could be aggressive improvement observed in the coming years as emerging regions in APEJ see increased internet connectivity. The 7.0% CAGR of APEJ could be evident of this possibility. Increasing awareness among people about maintaining their well-being is envisioned to stimulate the rise of more sales of oral hygiene products.
The global oral hygiene market marks the presence of leading companies such as Henkel AG & Co. KGaA, Lion Corporation, Unilever PLC, The Himalaya Drug Company, and The Procter & Gamble Company.
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