Press release
Men Personal Care Market 2014-2022- Detailed Analysis, Growth Rate, and Revenue
Men personal care market report, published by Allied Market Research, forecasts that the global market is expected to garner $166 billion by 2022, registering a CAGR of 5.4% during the forecast period 2016 to 2022.Constant change in lifestyle and rise in disposable income have increased the demand for the men personal care products. Moreover, increase in the number of product offerings to tap the fluctuating grooming habits of men and organized retail further fuel the market growth. In addition, the global upsurge in online retail platforms, and the escalation in health, and fitness consciousness among men is anticipated to offer more business opportunities. However, rise in packaging costs could prove to be a major challenge for the players.
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The global men personal care market is segmented by type and geography. The segmentation by type includes hair care (shampoos & rinses, hair gels, hair conditioners, hair sprays, hair creams, and hair dyes & hair colors), shaving (shaving soaps, shaving creams, after shave lotions, and pre-shave lotions), oral care (dental care, mouth washes, and breath fresheners), personal cleanliness (fragrances, soaps, and body powders), skin care (face & neck creams/lotions, body & hand creams/lotions, cleansers, and moisturizers), and others (facial makeup, eye makeup, bathing essentials, and nail care).
Skin care segment accounted for the maximum market share in 2015, due to wide-spread popularity of face creams and moisturizers among the consumers. The segment is anticipated to lead the market throughout the analysis period, with a CAGR of 4.5% from 2016 - 2022. From a growth perspective, men oral care product category would witness the highest CAGR, owing to the increasing penetration of advanced toothpaste, to tackle dental problems, among customers of all age groups. The demand of this category would be also be supplemented by the increasing demand of mouth and breath fresheners.
North America is presently the largest market of men personal care products, with a revenue of $36 billion in 2015. The region is anticipated to continue its growth at a notable pace, owing to health consciousness and awareness towards mens grooming. Market penetration of oral care products is relatively much higher in the U.S. due to extensive usage of mouth washes and breath fresheners among smokers and drinkers. Personal cleanliness products such as antiperspirants & deodorants are also popular in Canada owing to their regular usage among youth.
Asia-Pacific is expected to account for the highest growth rate in the overall market throughout the forecast period, owing to the upsurge in demand from countries such as China and India. The growth would be driven by the increased adoption of the different product categories, supported by the increasing disposable income. Furthermore, it is anticipated that demand for shaving products would experience maximum growth in the developing countries such as China and India.
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Key Findings of the Men Personal Care Market
• Asia-Pacific is expected to generate maximum revenue by the end of the analysis period (2022).
• Oral care segment is expected to be the fastest growing market during 2016-2022.
• In the year 2015, skin care was the highest revenue-generating segment in the global men personal care market, followed by personal cleanliness.
• Market for men personal care products such as body powders, antiperspirants, and deodorants would witness substantial growth during the forecast period.
Acquisition is one of the most widely adopted key growth strategies by existing market players. For instance, multinational companies such as Johnson & Johnson, LOral S.A., The Estee Lauder Companies, Inc., and Unilever made several acquisitions to expand their market share and product line. The key companies profiled in the report include Johnson & Johnson (U.S.), Procter and Gamble Co. (P&G), (U.S.), LOral S.A. (France), The Estee Lauder Companies, Inc. (U.S.), Unilever (UK), Avon Products, Inc. (U.S.), Kao Corporation (Japan), Colgate-Palmolive Company (U.S.), Beiersdorf Akteingesellschaft (AG) (Germany), and Shiseido Company Ltd. (Japan).
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MEN'S PERSONAL CARE MARKET: TOP WINNING STRATEGIES
Market players have implemented various strategies in order to gain competitive advantage and a stronger base in the market. Acquisitions, joint ventures, and partnerships were the prominent strategies implemented by key players to increase their presence in the global market. For instance, prominent players such as Johnson & Johnson, L’Oreal S.A., The Estee Lauder Companies, Inc.; and Unilever have made multiple acquisitions to increase their market presence. Other strategies include product differentiation to attract new customers.
Allied Market Research, a market research and advisory company of Allied Analytics LLP, provides business insights and market research reports to large as well as small & medium enterprises. The company assists its clients to strategize business policies and achieve sustainable growth in their respective market domain.
Allied Market Research provides one stop solution from the beginning of data collection to investment advice. The analysts at Allied Market Research dig out factors that help clients to understand the significance and impact of market dynamics. The company amplies client’s insight on the factors, such as strategies, future estimations, growth or fall forecasting, opportunity analysis, and consumer surveys among others. As follows, the company offers consistent business intelligent support to aid the clients to turn into prominent business firm.
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