Instant Beverages Premix Market forecast to 2022 examined in new market research report

The instant beverage premix market size was valued at $66,977 million in 2015 and is expected to grow at a CAGR of 6.0% to reach $99,193 million by 2022. Instant beverage premixes are easily prepared drinks, which boost metabolism, enhance functionality, and provide healthy hydration. Instant beverage premix market analysis is primarily segmented into product type including instant coffee, instant milk, instant tea, and instant health drinks and soups. Growth in health awareness and increase in concern over obesity drives the market for instant beverage premix market demand.

It the Instant beverage premix market, the premixes are available in the form of powder, paste, and granules, which contain cocoa, edible acids, vitamins, vegetable extracts, fruit powders, and aromatizing agents. Moreover, these instant beverage premixes are generally mixed with water or milk. Some of the major benefits of instant beverage premixes are, they enhance brain functionality, boosts metabolism, and provides healthy hydration. These benefits of drinks prepared by instant beverage premixes have increased their adoption rate. In the market, the beverages are available as premixes-mixed drinks, whereas others are available in the form of powdered beverages, such as sugar-based and sugar free forms.

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At present, instant coffee premix has witnessed higher demand potential. This segment has a high rate of adoption in the global instant beverage premix market due to its appealing taste and aromatizing aroma. Instant tea premix is the next segment, which generates the highest revenue and is expected to register a higher growth rate in the coming years. Green tea offers various health benefits to consumers such as weight loss and also helps regulate glucose levels in the body. Increase in adoption of instant premixes in the corporate sector makes the instant beverage premix segment as one of the lucrative targets for investment. Instant health drinks such as protein shakes is a major attractive sector, as people are becoming more health cautious. These are the key dynamics affecting instant beverages premix market.

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Factors such as increase in obesity concerns and health awareness among youth are expected to fuel the market growth during the forecast period. Some of the major health benefits offered by the instant beverage premixes are enhanced brain functionality, increased metabolism, and healthy hydration. The stringent regulations for approval of food & beverages products are expected to hamper the market growth during the forecast period.

The instant milk segment is expected to grow at a significant rate during the forecast period, as instant milk has longer shelf life compared to regular liquid milk. It comprises high nutritional compositions including proteins, vitamins, potassium, and minerals. Instant powdered milk products are comparatively cheaper than fresh milk, which fuels the consumption of instant milk.

Key findings of the Instant Beverage Premix Market :

- The instant beverage premix segment occupied the highest share in 2015, and is expected to grow at a CAGR of 5.6% in terms of value during the forecast period.

- China is the leading consumer of instant beverage premix, accounting for approximately one-fifth share of the Asia-Pacific market, followed by India.

- The instant milk segment is expected to grow at the highest CAGR of 9.6% in the product type segment, in terms of revenue, during the forecast period.

- The Asia-Pacific region accounted for more than one-third share of the global instant beverage premix market in 2015.

- The U.S. is the leading market for instant beverage premix in the North American region, registering a CAGR of 6.5% in terms of value during the forecast period.

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