Flexible Displays in European Market Eye Growth with Surged Demands in Wearable Consumer Gadgets

With inclination towards curved display technology in Europe, adoption of plastic over glass as building component for displays has lately gained momentum owing to its superlative durability, thus pushing the growth of flexible displays in European market. Market Research Hub (MRH) in its recent report addition titled, ‘European Markets, Technologies and Applications for Flexible Displays’ delves deep into recent market advances and their reciprocal implications on holistic growth of flexible displays in European market.

Flexible displays propelled by bending technology is expected to revolutionize a host of applications encompassing consumer electronics and automotive. Increased commercialization and eventual adoption of gadgets such as health bands, wearable, gaming devices, and smart watches necessitate adoption of more durable, water resistant, and flexible displays for superlative user experience, which in turn is expected to reflect favorably on the growth of flexible displays in European market. 

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High Pricing Likely to Remain Potent Growth Deterrent in the Initial Years

Market for flexible displays in Europe is in its infancy, therefore, leading market participants, to set afoot in such emerging market are relying on technological innovation such as flawless display and smart connection to encourage adoption. Additionally, leading manufacturers in flexible displays market in Europe are also investing significantly towards exhibitions and sensitization programs to enhance awareness about the benefits of flexible displays over conventional ones. However, limited availability and sky high pricing are likely to remain potent growth deterrents in the initial years.

Samsung to Soon Launch its Flexible Display Based Smartphone

In a recent development in flexible displays market, leading smartphone manufacturer, Samsung has lately unrolled its new bendable screen based smartphone. The product is expected to hit the market early next year, for which Samsung has directed significant investments towards mass production and commercialization, besides technological innovation in seamless operations of complex functions and app functions. Based on unique bending technology, Samsung’s flagship technology is christened, Infinity Flex Display that is envisioned to soon push the boundaries of flexible displays in European market.

Further in the course of this research report on flexible displays in European market, readers are presented with a detailed overview of several macro and micro economic factors that shape growth in flexible displays in European market. This section of the report includes a comprehensive executive summary of market definition, dynamics, opportunities, drivers, and restraints that influences flexible displays market in Europe. The report identifies fabrication technology, printing and lithography technology, display technology, and end-use application as core market segments. By fabrication technology, flexible displays market is bifurcated into fabrication technologies, conventional, roll-to-roll and others. Based on printing and lithography technology, the market exhibits shadow mask, inkjet printing, imprint lithography, and photo lithography as dominant market segments. By display technology, flexible displays in European market is splintered into display technology, flexible OLED displays, electrophoretic display, and electrowetting, cholesteric liquid crystal, OLCD and others. By end-user application, flexible displays market in Europe is classified into e-book readers and tablets, notebooks and pcs, mobile phones and smartphones, gaming devices and media players, and automotive and navigation amongst others.

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Additionally, this report on flexible displays market in Europe also sheds light on various country specific markets inclusive of Germany, United Kingdom, France, Italy, and rest of Europe. This section of the report entails crucial information on various marketing tactics and tools implemented by leading market players across countries and their eventual implications on holistic market growth as well as on consumer response.

Competition Deep-Dive: Flexible Displays in European Market

Thorough research postulates articulated in this section of the report allow readers to gauge the impact of marketing strategies in luring desired consumer response in terms of their buying preferences and eventual buying discretion. Further, the report also profiles some of the key participants in flexible displays market in Europe, comprising Aixtron, Henkel Corp (VitrifleX), Samsung SDI (Novaled GmbH), Meyer Burger, Veeco Instruments Inc and BASF (Rolic AG).

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