Programmatic Ads Market Outlook to 2023 – FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath, Adobe Media Optimizer, Quantcast Advertise, Choozle, Acquisio, The Trade Desk, Flashtalking

Programmatic marketing/advertising can be confusing, especially for an outsider or someone new to the channel. However, it is growing significantly and considered to be the future of online advertising. Therefore, it is important to have an understanding, even if brief, of Programmatic Buying, Selling and Advertising.
Over the next five years, RRI projects that Programmatic Ads will register a xx% CAGR in terms of revenue, reach US$ xx million by 2023, from US$ xx million in 2017.

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In this report, RRI studies the present scenario (with the base year being 2017) and the growth prospects of global Programmatic Ads market for 2018-2023.
This report presents a comprehensive overview, market shares and growth opportunities of Programmatic Ads market by product type, application, key companies and key regions.
To calculate the market size, RRI considers value generated from the sales of the following segments:

Segmentation by product type:
• Programmatic RTB
• Programmatic Direct

Segmentation by application:
• Marketing and Advertising
• Health, Wellness and Fitness
• Construction
• Others

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We can also provide the customized separate regional or country-level reports, for the following regions:
• Americas
• United States
• Canada
• Mexico
• Brazil
• APAC
• China
• Japan
• Korea
• Southeast Asia
• India
• Australia
• Europe
• Germany
• France
• UK
• Italy
• Russia
• Spain
• Middle East & Africa
• Egypt
• South Africa
• Israel
• Turkey
• GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market.

The key players covered in this report:
• FACEBOOK BUSINESS
• ADWORDS
• WORDSTREAM
• SIZMEK
• MARIN SOFTWARE
• DATAXU
• Yahoo Gemini
• MediaMath
• Adobe Media Optimizer
• Quantcast Advertise
• Choozle
• Acquisio
• The Trade Desk
• Flashtalking

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

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Research objectives
• To study and analyze the global Programmatic Ads market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
• To understand the structure of Programmatic Ads market by identifying its various subsegments.
• Focuses on the key global Programmatic Ads players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
• To analyze the Programmatic Ads with respect to individual growth trends, future prospects, and their contribution to the total market.
• To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
• To project the size of Programmatic Ads submarkets, with respect to key regions (along with their respective key countries).
• To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
• To strategically profile the key players and comprehensively analyze their growth strategies.

Table of Contents

2018-2023 Global Programmatic Ads Market Report (Status and Outlook)

1 Scope of the Report
1.1 Market Introduction
1.2 Research Objectives
1.3 Years Considered
1.4 Market Research Methodology
1.5 Economic Indicators
1.6 Currency Considered

2 Executive Summary
2.1 World Market Overview
2.1.1 Global Programmatic Ads Market Size 2013-2023
2.1.2 Programmatic Ads Market Size CAGR by Region
2.2 Programmatic Ads Segment by Type
2.2.1 Programmatic RTB
2.2.2 Programmatic Direct
2.3 Programmatic Ads Market Size by Type
2.3.1 Global Programmatic Ads Market Size Market Share by Type (2013-2018)
2.3.2 Global Programmatic Ads Market Size Growth Rate by Type (2013-2018)
2.4 Programmatic Ads Segment by Application
2.4.1 Marketing and Advertising
2.4.2 Health, Wellness and Fitness
2.4.3 Construction
2.4.4 Others
2.5 Programmatic Ads Market Size by Application
2.5.1 Global Programmatic Ads Market Size Market Share by Application (2013-2018)
2.5.2 Global Programmatic Ads Market Size Growth Rate by Application (2013-2018)

3 Global Programmatic Ads by Players
3.1 Global Programmatic Ads Market Size Market Share by Players
3.1.1 Global Programmatic Ads Market Size by Players (2016-2018)
3.1.2 Global Programmatic Ads Market Size Market Share by Players (2016-2018)
3.2 Global Programmatic Ads Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2016-2018)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion

4 Programmatic Ads by Regions
4.1 Programmatic Ads Market Size by Regions
4.2 Americas Programmatic Ads Market Size Growth
4.3 APAC Programmatic Ads Market Size Growth
4.4 Europe Programmatic Ads Market Size Growth
4.5 Middle East & Africa Programmatic Ads Market Size Growth

5 Americas
5.1 Americas Programmatic Ads Market Size by Countries
5.2 Americas Programmatic Ads Market Size by Type
5.3 Americas Programmatic Ads Market Size by Application
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Key Economic Indicators of Few Americas Countries

6 APAC
6.1 APAC Programmatic Ads Market Size by Countries
6.2 APAC Programmatic Ads Market Size by Type
6.3 APAC Programmatic Ads Market Size by Application
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 Key Economic Indicators of Few APAC Countries

7 Europe
7.1 Europe Programmatic Ads by Countries
7.2 Europe Programmatic Ads Market Size by Type
7.3 Europe Programmatic Ads Market Size by Application
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
7.9 Spain
7.10 Key Economic Indicators of Few Europe Countries

8 Middle East & Africa
8.1 Middle East & Africa Programmatic Ads by Countries
8.2 Middle East & Africa Programmatic Ads Market Size by Type
8.3 Middle East & Africa Programmatic Ads Market Size by Application
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries

9 Market Drivers, Challenges and Trends
9.1 Market Drivers and Impact
9.1.1 Growing Demand from Key Regions
9.1.2 Growing Demand from Key Applications and Potential Industries
9.2 Market Challenges and Impact
9.3 Market Trends

10 Global Programmatic Ads Market Forecast
10.1 Global Programmatic Ads Market Size Forecast (2018-2023)
10.2 Global Programmatic Ads Forecast by Regions
10.2.1 Global Programmatic Ads Forecast by Regions (2018-2023)
10.2.2 Americas Market Forecast
10.2.3 APAC Market Forecast
10.2.4 Europe Market Forecast
10.2.5 Middle East & Africa Market Forecast
10.3 Americas Forecast by Countries
10.3.1 United States Market Forecast
10.3.2 Canada Market Forecast
10.3.3 Mexico Market Forecast
10.3.4 Brazil Market Forecast
10.4 APAC Forecast by Countries
10.4.1 China Market Forecast
10.4.2 Japan Market Forecast
10.4.3 Korea Market Forecast
10.4.4 Southeast Asia Market Forecast
10.4.5 India Market Forecast
10.4.6 Australia Market Forecast
10.5 Europe Forecast by Countries
10.5.1 Germany Market Forecast
10.5.2 France Market Forecast
10.5.3 UK Market Forecast
10.5.4 Italy Market Forecast
10.5.5 Russia Market Forecast
10.5.6 Spain Market Forecast
10.6 Middle East & Africa Forecast by Countries
10.6.1 Egypt Market Forecast
10.6.2 South Africa Market Forecast
10.6.3 Israel Market Forecast
10.6.4 Turkey Market Forecast
10.6.5 GCC Countries Market Forecast
10.7 Global Programmatic Ads Forecast by Type
10.8 Global Programmatic Ads Forecast by Application

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