Hair Color Market - Asia Pacific Likely to Emerge as Key Regional Player In the Coming Years

Hair color is a compound which is applied to the hair in order to color the hair. Hair coloring is done to cover the grey hair, restore the original hair color, or to highlight the selected portion of the hair, predominantly to make it look more appealing. Along with the young generation among whom it’s a trend to color hair with different colors, older people are also adopting hair color in order to cover their grey hair and conceal ageing signs. Hair coloring can be done by a professional hair dresser or independently at home.

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Earlier, hair color was applied as one overall color for the hair. However, the latest trend is to color the selected portion of hair strands in order to gain an appealing look which is popularly known as highlighting. Another visible trend is to color the hair by the ombre application technique which involves the gradual blending of one hair hue to another, usually moving the color tints from light to dark. The compounds used for hair color are either plant derived or chemically formed. Hair color consists of dyes, antioxidants, ammonia, modifiers, and fragrance, in addition to a variety of chemicals present in small proportions which impart a specific quality to the hair such as softening it. Many of the chemicals used in hair color might prove to be toxic to the end-user leading to irritation or allergic reactions. Hence, hair color compounds are tested numerous times in order to make them safe for use by the end-user. There is a growing trend among the young population to color their hair according to the color of their outfits or the theme being adopted for social gathering events.

The growing use of hair color by the aging population to cover their grey hair is the primary driver for the growth of the hair color market. An increasing number of the millennial population is adopting trendy fashion which includes coloring the hair in appealing colors. Changing lifestyles, rising urbanization, and the growing youth population in emerging economies is driving the hair color market. Other prominent factors leading to the growth of the market is the rising penetration rate of salon and spa services which offer hair color solutions. However, the strict regulations by governments with regards to the chemicals used in the production of hair color is expected to limit the growth of the hair color market. Nevertheless, the rising concerns of hair health and availability of various treatments for the hair is said to have a positive impact on the hair color market.

The hair color market has been segmented on the basis of application, end-user, usage, and geography. In terms of application, the hair color market has been segregated into total gray coverage, touch-up for roots, and grays highlighting. Depending on the end- user, the market is segmented into male, female, and unisex. On the basis of usage, the market has been segmented into permanent hair color, semi-permanent hair color, temporary hair color, hair highlights, and bleach. As per geography, the hair color market has been divided into North America, Asia Pacific, Europe, Middle East & Africa, and South America.

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Some of the major players in the global hair color market include L’Oreal, Revlon, Avon Products, Conair, Aroma, Estée Lauder, Godrej, HOYU, Coty, Procter & Gamble, Johnson & Johnson, Cadiveu Professional USA, and World Hair Cosmetics.

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