Kefir Market Will Steadily Grow with latest trends Analysis including Top Key Player’s Groupe Danone, Lifeway Foods Inc., Hain Celestial Group

Kefir is a fermented drink made from kefir grains and possesses the consistency of drinkable yogurt. Kefir grains are described as combinations of bacteria and yeasts living on a substrate, made up of various dairy components. Kefir is produced by cow, sheep or goat’s milk. Additionally, kefir, being a milk product contains a high amount of calcium, which supports the enhanced body immunity and building of bone density. Furthermore, kefir has a high content of vitamin B12 and K2, biotin, magnesium, enzymes, vitamin, probiotics, and folate.

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Kefir contains large amounts of good bacteria that aid in digestion, accounting for a broader nutrient content as compared to yogurt. This, in turn, makes kefir highly beneficial to the lactose intolerant population, which is another major factor driving the growth of the market.

Growing awareness regarding the health benefits associated with consumption of kefir is expected to propel the growth of the kefir market. These health benefits include fighting against cancer and killing aflatoxins. Aflatoxins are poisonous carcinogens found in improperly stored staple commodities, including corn, peanuts, cassava, chili peppers, wheat, rice, cottonseed, millet, sesame seeds, sorghum, sunflower seeds, and a variety of spices. Kefir is increasingly being used as a dietary supplement, which in turn, lends traction to the growth of the market.

The global kefir market is marked by intense competition from major manufacturers operating in this market. Strategic mergers and acquisitions, product innovations, and joint ventures, among others, are some of the key strategies adopted by these companies to ensure long-term sustenance in the market. Some of the major players operating in the market are Groupe Danone, Lifeway Foods Inc., Hain Celestial Group, and Fresh Made Inc. among others.

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