Global Beacon Technology Market Analysis By Focusing Key Players 2024: Apple, Google, Texas Instruments, Reco Group, Swirl Networks, MADISON, Kontakt.io, Estimote, Inc., Gimbal, Radius Networks Inc.
The retail sector is expected to gain a major share of the beacon technology market by 2024 accounting to over 55%. This dominance can be attributed to rapid adoption of the technology by retailers to strengthen their marketing strategies by incorporating proximity marketing using beacon transmitters. Beacons have proved to be effective in increasing revisits and enabling impulse purchases while enabling an omnichannel shopping experience. This is expected to fuel the further adoption of the technology by the retail industry over the timeline. On the other hand, the healthcare sector is expected to witness high growth between 2017 and 2024 as the technology offers to improve the hospital management functions by facilitating better patient and staff monitoring.
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Beacon Technology Market size was estimated at over USD 170 million in 2016, and is set to exceed USD 25 billion by 2024. iBeacon is expected to account for over 50% market share by 2024 owing to large scale early adoption of the platform by key vendors to develop beacons. As Apple was the first company to introduce a beacon standard, iBeacon has received rapid adoption in the past five years since its inception in 2013. Google’s Eddystone is projected to exhibit high growth between 2017 and 2024 due to an extensive Android user-base and consistent upgradation of the platform by the company.
On-premise beacon technology market will account for considerable share by 2024 due to the availability of numerous vendors developing and commercializing beacons that can be locally deployed by businesses with ease and without much technical expertise or assistance. However, cloud deployment model is expected to witness accelerated growth during the timeline owing to rapid adoption of cloud computing technology, as it offers a cost-effective approach to store and manage huge volumes of customer data. With vendors such as Kontakt.io and Cisco offering cloud-based beacon solutions to their customers, the adoption of this model is likely to increase consistently over the forecast period.
The business owners are becoming aware of these customer preferences and thus, they are leveraging proximity-based beacon transmitters to enable real-time communication with the customers. Furthermore, proliferation of smart cities around the world is also favorably contributing to the growth of beacon technology market as beacons can facilitate highly connected urban infrastructures. However, factors such as data security concerns and networking and precision challenges can restrain the market growth during the forecast period.
Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
3. Texas Instruments
4. Reco Group
5. Swirl Networks
8. Estimote, Inc.
10. Radius Networks Inc.
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Beacon Technology Market, By Platform
Beacon Technology Market, By Deployment Model
Beacon Technology Market, By Application
• Travel, Tourism and Hospitality
• Financial Institutions
BLE holds a major beacon technology market share in 2016 and is expected to dominate the market throughout the timeline as it is a low-cost wireless technology alternative to Wi-Fi, NFC and GPS technologies for location-based services. As BLE-enabled devices consume considerably less power compared to those running on these technologies, customers tend to prefer such devices to increase the productivity of their location-based marketing functions. These factors result in a relatively low cost for manufacturing and deploying BLE beacons compared to setting up Wi-Fi networks. Hence, BLE has been the most preferred choice for operating beacons.
North America beacon technology market growth can be credited to the large-scale adoption of the technology by retailers in the U.S. along with extensive penetration and of mobile devices. These retailers are using beacons to provide customers with flash sales, product information, customized deals and other offers to motivate them to make purchase decisions. With a growing e-commerce ecosystem in the region, especially in the U.S., retailers are leveraging this modern technology to offer a personalized, digital and rich content-driven shopping experience to the customers in their stores.
Some of the players operating in the beacon technology market include Accent-Systems.com, Apple, Beaconinside - Proximity DMP, BlueCats, Estimote, Inc., Gimbal, Glimworm IT b.v., Google, Kontakt.io, KS Technologies, LLC, MADISON, Onyx Beacon, Radius Networks Inc., Reco Group, Swirl Networks, Sensorberg GmbH, and Texas Instruments.
Browse key industry insights spread across 220 pages with 334 market data tables & 14 figures & charts from the report, Beacon Technology Market in detail along with the table of contents:
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