Revenue of Personalized Nutrition Market Accounted at USD 7.2 billion in 2018 – Axiom MRC

The overall goal of personalized nutrition is to preserve or increase health using genetic, phenotypic, medical, nutritional, and other relevant information about individuals to deliver more specific healthy eating guidance and other nutritional products and services. Personalized nutrition uses information on individual characteristics to develop targeted nutritional advice, products, or services to assist people to achieve a lasting dietary change in behaviour that is beneficial for health. Personalized nutrition is based on the concept that individualized nutritional advice, products, or services will be more effective than more traditional generic approaches. This personalization may be based on biological evidence of differential responses to foods/nutrients dependent on genotypic or phenotypic characteristics, and/or based on current behaviour, preferences, barriers and objectives. Most of the available evidence in support of personalized nutrition has come from observational studies with risk factors as outcomes, rather than from randomized controlled trials using clinical end points.

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Axiom MRC’s ‘Global Personalized Nutrition Market Report’ is studied into, various segments such as, product, application, age group, providers and geography. Personalized Nutrition market was valued at USD 7.2 billion in 2018 and is forecasted to grow at a CAGR of 7.03% from 2020 to 2025.
Various products used in the personalized nutrition such as, vitamins, herbs & botanicals, minerals, proteins & amino acids, fatty acids, probiotics, fibers & specialty carbohydrates, prebiotics, carotenoids, glucosamine etc.. Currently personalized nutrition used for specific conditions/disease/abnormalities control such as, overall health/wellness, immune health, bone health, heart health, skin, hair & nails, digestive/gastrointestinal health, joint health, eye health, mental health etc. The report also studied across age groups of end users of personalized nutrition globally 0-18, 19-34 , 35-54, and people above 55. Moreover, providers of the personalized nutrition market are wellness & fitness centers, medical profession & dietician, food delivery services, and diagnostic companies (wearables) & laboratories.

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Global personalized nutrition market is studied across North America, Europe, Asia Pacific (APAC) and Rest of the World (ROW). North America comprises of United States, Canada, and Mexico whereas Europe would primarily cover Germany , the U.K., France, Italy and Rest of the Europe. The key countries included under Asia Pacific are China, Japan, India, and Rest of Asia Pacific and Rest of the world include Latin America and Middle East and Africa (MEA).
Key companies which led, the global personalized nutrition market include, BASF SE, Caligenix, Care/of, DayTwo Inc., DNAFit, Genomix Nutrition, Inc. (GX Sciences, Inc.), Habit Food Personalized, LLC, InsideTracker (Segterra), Lonza, Metagenics, Inc, Mixfit Inc. (DSM), Nutrigenomix Inc., Telomere Diagnostics, Inc (TeloYears), Orig3n, Pure Encapsulations, SDC Nutrition Inc., STYRLABS, Vitagene, Vitamin Packs, Inc., Savor Health, LLC, and Zipongo.

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ABOUT AXIOM MRC:
Axiom Market Research & Consulting™ (also known as Axiom MRC), is a full-service market research and data analytics firm, driven by a simple aim of providing key market intelligence to companies to assist them in taking informed business decisions pertaining to their marketing strategy, investments, new product launches, market competition, consumer or end users, social media trends etc.

Axiom Market Research & Consulting™ offers market research and data analytics services such as syndicated market research reports, custom market research reports,business consulting, consumer/end user survey, data processing & analytical services, social media analytics across various industry verticals such as, Life Science, Chemicals & Materials, Food & Beverages, Packaging Agriculture, Power & Energy.

Market research reports are based on scientifically developed statistics and content analytics tool ‘Qual-Quant Data Model’, in which various industry vertical’s qualitative information such as market drivers, restraints, opportunities, market trends, competitive landscapes etc. are tracked and compared. The tool also helps in the extraction of market size and growth rates and compares the value chain of the industry vertical.

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