11-06-2018 08:54 AM CET - Advertising, Media Consulting, Marketing Research
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Mobile Marketing Market is Booming in India | Leading Key Players- SAP, IBM, Mobivity Holdings, Vibes Media

Press release from: HTF Market Intelligence Consulting Pvt. Ltd.
Mobile Marketing Market
Mobile Marketing Market
HTF Market Intelligence released a new research report of 54 pages on title 'Mobile Marketing in India 2012' with detailed analysis, forecast and strategies. The study covers important players such as SAP SE (Germany), IBM (New Yok), AT&T (Texas), Salesforce (California), Adobe Systems (California), Oracle (California), SAS (North Carolina), Mobivity Holdings (California), Salmat (Australia), and Vibes Media.

Request a sample report @ www.htfmarketreport.com/sample-report/1304597-mobile-mark...

India houses 811.6 mn mobile subscribers. This huge subscriber base is split in 66:34 between rural and urban users respectively. With growing adoption of mobile devices across the varied levels of consumers, mobile as a medium for marketing and promotion provides the maximum reach in the country. Country where mobile penetration is higher than PC penetration, mobile as a digital media is most promising for marketing and promotion. India with the huge mobile subscriber base ensures better outcome with marketing activities.

The report begins with ‘Introduction' section covering overview of Mobile Marketing which provides basic idea of the technology and brief details regarding mobile marketing activities.

The ‘Mobile Marketing Overview' section elaborates global & domestic market state of mobile marketing. It is accompanied by a plethora of qualitative and statistical information regarding the state of mobile marketing in countries. The domestic overview section consists of information regarding market of mobile marketing and mobile advertising amongst others. The section discusses regarding the various mobile marketing elements, mobile marketing ecosystem and framework. The section ends with elaboration on mobile marketing benefits and value chain.

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It is followed by ‘Drivers & Challenges' section elaborating the major furtherance & impediments for mobile marketing in India. Both the ‘drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. Demand for mobile contents from consumers is escalating in India. Youth from both urban and rural areas are comfortable with mobile technology, accelerating mobile revolution in the country. With domestic mobile manufacturers offering more smartphones at affordable price, the popularity and usage will further increase in the coming years.

Next the recent developments and prominent trends in the market are illuminated under ‘Market Trends' section.

The report continues with ‘Market Opportunity' section where potential verticals for mobile marketing in India are elaborated. In the section, specific verticals have been highlighted with information regarding each of their market state and opportunity areas for mobile marketing. The section also consists of information regarding specific opportunity areas relevant to mobile marketing.

In the ‘Mobile Marketing Player Profiles' section, the key mobile marketing service providers are profiled. It provides information such as corporate & business highlights covering operational & recent information regarding each company's contact information, location, key product and service offerings and key contacts. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.

The report concludes with the section ‘Strategic Recommendation' which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help enhance adoption of mobile marketing in India. Players need to offer multi-format mobile marketing facilities to attract marketers. At the same time, they have to ensure that the marketing services are measurable for the clients' convenience for credibility evaluation. The economic advantage over other marketing channels is one of the key features of mobile marketing which it must leverage on.

Make an enquiry before buying this Report @ www.htfmarketreport.com/enquiry-before-buy/1304597-mobile...

Table of Content
Page 1: Executive summary
Introduction
Page 2: Mobile Marketing Overview
Market Overview
Page 3: Global Market - Overview, Marketing Banners Served to Mobile Devices (Volume)…. Continued

View Detailed Table of Content @ www.htfmarketreport.com/reports/1304597-mobile-marketing-...

Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Asia or Oceania [Australia and New Zealand].

About Author:
HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the “Accurate Forecast” in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their “Goals & Objectives”.

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