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Verint Systems, Cisco Systems Profiled in Contact Center Analytics Market | Growth by Key Players: Genesys, Oracle Corporation, SAP SE, NICE inContact Ltd., Genpact Limited, Servion Global Solutions
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Contact Center Analytics Market size is anticipated to grow rapidly during the forecast period as it assists in identifying customer needs, solving customer problems, and improving the customer lifecycle. The change in demand from customers and retaining the customers are the major factors driving the contact center analytics market. Moreover, the increase in demand for improved customer experience management, cloud computing, demand for text and speech analytics, and increased compliance requirements foster the growth of the market.
Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
• Verint Systems
• Cisco Systems
• Genesys
• Oracle Corporation
• SAP SE
• NICE inContact Ltd.
• Genpact Limited
• Servion Global Solutions
Contact center analytics is majorly used by the call centers to evaluate the performance of the customer service representatives and gain a better understanding of the overall customer relationship management. The interactions between clients and customers are evaluated, allowing companies to take corrective action on unstructured data and gain rare insights about the customers. It also supports in gathering the huge customer-related information, which is used by the enterprises for decision making and provide quality customer feedbacks and services.
The proliferation of cloud computing in contact center analytics aids in providing a superior customer experience. The factors associated with cloud contact centers such as improved agent efficiency, greater scalability, and reduced costs and enhanced security together aid in providing an improved customer experience. Cloud solutions lack security of data compared to on-premise model. For instance, hybrid cloud gives enterprises the flexibility of storing sensitive data into the private cloud while less important data could be stored in a public cloud, helping the company in saving costs.
Speech analytics is the fastest growing segment of the contact center analytics market as it aids companies to understand its customers better and improving the overall customer experience. Speech analytics software analyzes various emotions from the audio data gathered such as tone, stress, reason for the call and satisfaction level, identifying the needs and expectations of the customers and addressing them.
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Hence, the demand for speech analytics in the contact center technology is rising and helps the companies entering this market gain a competitive edge over their competitors. Moreover, real-time speech analytics, AI, multi-channel customer interaction analytics, and emotional analytics are some of the other segments operating in this market.
BFSI accounts for the majority of shares in the contact center analytics market. Customers now conduct most of their banking transactions outside the branch through various contact centers. It enables them to organize their multichannel customer communication, which takes place through various channels such as video, chat, mobile, and social media.
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Some of the major companies operating in contact center analytics market are Verint Systems, Cisco Systems, Genesys, Oracle Corporation, SAP SE, NICE inContact Ltd., Genpact Limited, and Servion Global Solutions. These players are engaged in the new product launches, partnerships, mergers and acquisitions, and expansion to acquire a higher market share and gain a competitive advantage. For instance, in June 2016, inContact released its second customer interaction cloud, which helps it in achieving better customer satisfaction customer experience and business potential.
Market share calculation in this report is not done based on companies covered in it. The calculation of contact center analytics Market share is done based on a regional approach and countries covered. On request, additional companies can be covered as well as regional data for particular country / countries can be provided.
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