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Anti-Counterfeit Pharmaceuticals and Cosmetics Packaging Market Key Players : Alien Technology Corp., Alpvision, Zebra Technologies, Inksure Technologies, Avery Dennison, Flint Group, Impinj Incorporation

11-02-2018 05:11 AM CET | Industry, Real Estate & Construction

Press release from: Allied Market Research

Anti-counterfeit Pharmaceuticals and Cosmetics Packaging Market

Anti-counterfeit Pharmaceuticals and Cosmetics Packaging Market

Global Anti-counterfeit Packaging (Pharmaceutical and Cosmetics) Market was valued $39.7 billion in 2015 growing at a CAGR of 15.7% from 2016-2020 and is expected to $107 billion by 2022. Anti-counterfeit is enforcement of remedial measures that helps in minimizing the counterfeiting activities.
The report covers geographical analysis of North America, Europe, Asia Pacific, and LAMEA. North America would continue to lead the market throughout the forecast period. Europe anti-counterfeit technology market would rank second in terms of revenue. Pharmaceutical and medical cosmetic companies would be the prominent consumer base for anti-counterfeit industry across Europe.

The Asia-pacific, would be the fastest growing region, supplemented by a growing level of awareness for authenticated pharmaceutical drugs, and continuous support from the pharmaceutical companies in the form of awareness campaigns. Competitive landscape of anti-counterfeit packaging market highlights product launch, acquisition, and collaboration as key strategies. Key players profiled in this report are Alien Technology Corp., Alpvision, Zebra Technologies, Inksure Technologies, Avery Dennison, Flint Group, Impinj Incorporation, Honeywell (Datamax-O'Neil), Authentix Inc. and Sicapa.

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Pharmaceutical, cosmetics and personal care products are the first line of target for counterfeiters. The fact behind the rigorous counterfeiting activities is the presence of high volume low value manufacturing nature of the market. Presently, the trends in cosmetics and personal care industry are shifting from premium beauty products to routine skin care products that are sold across local market. This would increase the threats from counterfeiting across cosmetics and personal care industry. Furthermore, the decentralization of pharmaceutical industry in terms of manufacturing and emergence of small scale personal care industry reduces the manufacturers control on the supply chain. Thus, increases the probabilities of counterfeiting.

However, the advancement in track and trace technologies, increasing practices of multi-layered authentication technologies have bring revolutionary changes in securing original products. Companies with premium range of products are opting for RFID and ePedigree authentication technologies. However, economic product categories are majorly secured with the conventional authentication technologies such as holograms, inks and dyes. The unaffordable cost structure of track and trace technologies, complex operations involved in tracking the products are the major challenges for the growth of market.

Key Benefits

• Key market drivers and restraints of the anti-counterfeit packaging market segments are highlighted
• SWOT analysis enables to study the internal environment of the leading companies for strategy formulation
• Porters Five Forces analysis examines the competitive structure of the global anti-counterfeit technologies market and would help market strategists in making informed decisions
• The report highlights the market intellect along with the current trends and revenue for the period 2014 - 2022
• This report highlights the key development strategies adopted by top companies in the market
• Trends in packaging technology are explained along with key market intelligence on packaging trends

Anti-counterfeit Pharmaceuticals and Cosmetics Packaging Market Key Market Segments

Global anti-counterfeit technology market is categorized into,
Market By Technologies

• Authentication technology

o Ink and Dyes
o Holograms
o Watermarks
o Taggants

• Track and trace technology
o Barcode technology
o RFID technology

Market By Applications

• Pharmaceuticals

o Over the counter drugs
o Prescription based drugs

• Cosmetics and personal care

Market By Geography

• North America
• Europe
• Asia-Pacific
• LAMEA

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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