11-01-2018 11:45 AM CET - Advertising, Media Consulting, Marketing Research
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Home Insecticides Market – Major Technology Giants in Buzz Again | Godrej Consumer Products, SC Johnson, Reckitt Benckiser

Press release from: HTF Market Intelligence Consulting Pvt. Ltd.
Home Insecticides Market
Home Insecticides Market
HTF Market Intelligence released a new research report of 70-80 pages on title 'India Home Insecticides Market (2018-2023) ' with detailed analysis, forecast and strategies. The study covers key regions and important players such as Godrej Consumer Products, SC Johnson, Reckitt Benckiser, Jyothy Laboratories, Dabur India Ltd., and Nilgiri Herbals & Agro Industries Pvt. Ltd.,

Request a sample report @ www.htfmarketreport.com/sample-report/1304660-india-home-...

Summary
India Home Insecticides Market

Home insecticide products are widely gaining acceptance from people to keep homes and gardens insect-free and to ensure safe and healthy living environments. Insect repellent sprays, vaporizers, coils, mats, combustible papers, skin creams, gels and lotions are the different types of home insecticide products that are available in the Indian market.

India is a growing market for home insecticides products. Product innovation is a go-to-market strategy adopted by firms to increase market penetration in rural areas and consumption growth in the urban areas. Indian companies like Godrej Consumer Products and Jyothy Laboratories, among others have come up with a range of low priced products such as mosquito repellent cards priced at INR 1/card mainly to tap the rural consumers. The players are also heavily focusing on developing integrated marketing communications like television, newspapers, internet, and radio advertisements to increase sales.

The India home insecticides market is segmented by category into insecticide coils, electric insecticides, spray/aerosol insecticides, and other home insecticides products. Insecticide coil holds the largest share of the market. Godrej Consumer Products, with its two brands ‘Good Knight’ and ‘Hit’, is the largest player in the home insecticides segment and accounts for the major part of the total market share.

Key growth factors:

o Owing to globalization and greater purchasing power, consumers are willing to spend more on home insecticides. With an increase in discretionary income of consumers, they can now spend more on products that are beyond basic utilities which in turn is favouring the growth of the market in India.
o Organized retail improves accessibility and permits evaluation of large number of alternatives, as well as provides special offers and discounts. The emergence of organized retail is also playing a crucial role in increasing the availability of the home insecticide products across the country.

Threats and key players:

o Home Insecticide products may pose health threats due to prolonged exposure to the smell or harmful chemical emissions. The smoke and ash of insecticide products contain traces of heavy metals such as lead, chromium, tin and nickel which is harmful for human health.
o Godrej Consumer Products, SC Johnson, Reckitt Benckiser, Jyothy Laboratories, Dabur India Ltd., and Nilgiri Herbals & Agro Industries Pvt. Ltd., are some of the major players operating in the Indian home insecticides market

Make an enquiry before buying this Report @ www.htfmarketreport.com/enquiry-before-buy/1304660-india-...

What’s covered in the report?
1. Overview of the India home insecticides market
2. Historical, current and forecasted market size data for the India home insecticides market (2015 to 2023)
3. Qualitative analysis of the India home insecticides market and its segments (by category- insecticide coils, electric insecticides, spray/aerosol insecticides and others, by brand – Good Knight, Hit, Mortein, Maxo and others)
4. Trade analysis of home insecticides in India
5. Qualitative analysis of the major drivers and challenges affecting the market
6. Analysis of the competitive landscape and profiles of major players operating in the market
7. Key recent developments associated with the home insecticides market in India

Why buy?
1. Get a broad understanding of the home insecticides market in India, the dynamics of the market and current state of the sector
2. Strategize marketing, market-entry, market expansion and other business plans by understanding the factors driving growth in the market
3. Be informed regarding the key developments in the home insecticides market in India
4. Understand major competitors’ business strategies and market dynamics and respond accordingly to benefit from the market

View Detailed Table of Content @ www.htfmarketreport.com/reports/1304660-india-home-insect...

Market Segments:
The India Home Insecticides Market has been divided into type, application, and region.
On The Basis Of Region, this report is segmented into following key geographies, with production, consumption, revenue (million USD), and market share, growth rate of Home Insecticides in these regions, from 2013 to 2023 (forecast), covering
• North America (U.S. & Canada) {Market Revenue (USD Billion), Growth Analysis (%) and Opportunity Analysis}
• Latin America (Brazil, Mexico & Rest of Latin America) {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}
• Europe (The U.K., Germany, France, Italy, Spain, Poland, Sweden & RoE) {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}
• Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest of Asia) {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}
• Middle East & Africa (GCC, South Africa, North Africa, RoMEA) {Market Revenue (USD Billion), Growth Share (%) and Opportunity Analysis}
• Rest of World {Market Revenue (USD Billion), Growth Analysis (%) and Opportunity Analysis}

Table of Content

Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction
3.1. Home insecticides market definition
3.2. Home care market definition and structure

Chapter 4: Indian home insecticides market - overview
4.1. Home insecticides market size and growth forecast - value-wise
4.2. Porter’s Five Forces Analysis

Chapter 5: Indian home insecticides market - segmentation
5.1. Rural vs urban market share - percentage split
5.2. Category-wise
o Insecticide coils
o Electric insecticides
o Spray/aerosol insecticides
o Other home insecticides
5.3. Company-wise
o Godrej Consumer Products Limited
o SC Johnson Products
o Reckitt Benckiser (India)
o Jyothy Laboratories
o Bombay Chemicals
o Midas Hygeine Industries
o Others
5.4. Brand-wise
o Good Knight
o All Out
o Hit

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