India gets its first authorized online retailer for contact lenses

New Delhi; May 14, 2010: Lensstreet.com, India’s first authorized online retailer of the branded contact lenses, has taken the convenience of online shopping to the next level by providing exceptional customer service at great prices.

According to Chetan Unadkat, CEO, Lensstreet.com, “Today’s upwardly mobile urban contact lens user spend most of the day at work or commuting leaving very little personal or social time. Unlike other chores, contact lens purchases cannot be postponed despite the lack of time, since most users prefer not to substitute lenses for eyeglasses. Lensstreet.com offers such customers the convenience of placing their orders from the comfort of their home or office - at any time of the day or night- and letting our centralized operations deliver the lenses to their door as quickly as possible.”

Lensstreet.com carries all the leading contact lens brands in India- Bausch & Lomb’s SofLens and PureVision, Johnson & Johnson’s Acuvue, Ciba Vision’s Freshlook, Dailies and Optix and CooperVision’s Proclear & Frequency. In addition to regular contact lenses, Lenststreet.com also sells coloured contact lenses and toric contact lenses. To ensure authenticity and high quality, all contact lenses are procured directly from manufacturer-approved sources.

Lensstreet.com has moulded its service to address the most common concerns of online shopping amongst Indian buyers. They provide the reassurance of product genuineness by offering a full refund on their purchase for up to 30 days and of credit card security by providing a ‘VeriSign-secured’ payment gateway. In addition, their proximity to manufacturer warehouses and their relationship with Blue Dart, one of India’s premier courier services, allows them to ensure that the customers receive their orders as promptly as possible and in good condition.

Also, in a bid to spread awareness, Lensstreet.com provides an online discussion forum platform for the Indian contact lens community to talk about their uniquely Indian issues, share their experiences and learn more about their lens choices.

The initial response to Lensstreet.com has been very encouraging. Along expected lines, contact lens users that have tried a similar service in the west are the early adopters. As of now, Lenstreet.com services 7 cities across the country, including New Delhi, Chennai, Hyderabad, Mumbai, Bangalore, Pune, and Chandigarh, and plans to further its reach to 20 cities within the next two months.

Lensstreet.com is a leading online retailer of branded contact lenses in India. At Lensstreet.com customers may choose from a complete line of contact lens products from leading manufacturers, and eye care essentials at competitive prices with great customer service. Lensstreet.com actively discourages first time users from placing an order, and instead re-directs them to a local eye doctor or optician to get their contact lenses fitted out.

Mr. Chetan Unadkat
Chief Executive Officer
IRIS Ventures Pvt Ltd
T8/1003, Uniworld Gardens
Sohna Rd., Gurgaon

This release was published on openPR.