Washable Markers Market Industry Analysis, Size, Share, Trends, Revenue

MarketsandMarkets projects that the washable markers market size will grow from USD 425.5 million in 2018 to USD 507.0 million by 2023, at a CAGR of 3.57%. Rise in the number of school-going children coupled with a rise in disposable income of households mainly drive the washable markers market growth.

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The key players in the washable markers market include Crayola LLC (US), Faber-Castell (Germany), F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A (Italy), BIC Group (France), Newell Brands (US), Carioca S.p.a (US), Liqui-Mark (US), Stabilo International GmbH (Germany), Dri Mark Products Inc. (US), and Luxor Group (India). These players adopted strategies such as agreements & contracts, partnerships, mergers & acquisitions, and new product & technology launches to strengthen their position, expand their global presence, and increase their share in the market.

F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A is a France-based company primarily engaged in the manufacture and supply of creative tools, writing & painting products such as pencils, crayons, modeling clay, chalk, oil colors, acrylics, watercolors, paints, and paper for school, leisure, and practicing fine arts. The company continues to expand its capacity by adopting inorganic strategies such as acquisitions across the world.
In June 2018, F.I.L.A. Group acquired Pacon Holding Company (US). Pacon is one of the main players in the North American market for products in the school and arts & crafts sectors. The acquisition of Pacon will help FILA strengthen its product portfolio in the arts & crafts sector.

In February 2016, F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A acquired Daler-Rowney (UK), which has been producing and distributing materials and accessories for the arts & crafts industry since 1783. This acquisition helped F.I.L.A to strengthen its presence in the arts & crafts industry.

BIC Group was incorporated in 1944 and is a leading producer of stationery products in Europe and North America. The company operates through three business segments, namely, stationery, lighters, and shavers. It offers a range of washable markers through the stationary segment.
In August 2018, HACO Industries Kenya Ltd and BIC signed an agreement for transferring the manufacturing facilities and distribution of HACO Industries’ products to BIC. The definitive agreement will result in the transfer of the manufacturing facilities in Kenya and the distribution of stationery, lighters, and shavers in East Africa from HACO Industries to BIC. This transaction is in line with BIC’s continued growth strategy in Africa, and the long‐term growth plans of HACO Industries, which aims to diversify its portfolio and presence in Western and Southern Africa.

In October 2017, BIC set up a new writing instrument factory in Samer (Northern France). The new production facility includes both production and R&D functions in the field of graphite and coloring products.

The children segment is projected to play a key role in the growth of the washable markers market

The washable markers market is witnessing considerable growth owing to the rise in the number of school-going children coupled with an increase in disposable income of households. Washable markers are easily washable from clothing, skin, and walls, and thus they are considered ideal for use by children. MarketsandMarkets projects that the washable markers market will grow from USD 425.5 million in 2018 to USD 507.0 million by 2023, at a CAGR of 3.57%.

On the basis of washability, the washable markers market is segmented into basic washable and super washable markers. In terms of both, value and volume, the basic segment accounted for the largest share and is projected to grow at the second-highest CAGR during the forecast period. Basic washable markers are water-based ink markers that are considered an ideal choice for children as they do not permanently stain the skin or fabric and are non-toxic. Basic washable markers are largely preferred as they are relatively less costly as compared to super washable markers.

The Asia Pacific washable markers market is projected to grow at the highest CAGR from 2018 to 2023. The Asia Pacific comprises two fast-growing economies—China and Japan. The standard of living is improving in this region, which, in turn, fuels the per-capita spending on education and on creative expression products. The rising demand for writing instruments such as washable markers in corporate offices is also expected to boost the growth of the washable markers market in the Asia Pacific region. Countries considered under the Asia Pacific region for the study of washable markers include China, Japan, Australia, and the Rest of Asia Pacific which includes India, South Korea, Vietnam, Singapore, and Malaysia. Owing to the continuous growth and innovation in the writing instrument industry, the washable markers market is expected to grow over the next five years in the region. Key players adopted strategies such as expansions & investments and new product launches to strengthen their position, expand their presence, and increase their share in the Asia Pacific market.

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