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M-Commerce Market Analysis– Global Market Share, Size, Segments, Key Players, Trends, Opportunities, Growth, Competitive Strategies and Forecast to 2023
The buying behavior of consumers has changed as they resort to impulse purchase through mobile and online platforms. Global businesses try to leverage this as an opportunity to expand their customer base through brand loyalty by increasing the awareness of M-Commerce through cashback/discount offers on mobile wallets and credit/debit cards. High competition is witnessed in this market due to the presence of established global players through heavy investments and intensive promotional activities. The M-Commerce market is expected to grow at a significant rate and is expected to continue to evolve in the near future.
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The M-Commerce market is segmented in this report based on transaction, payment mode, type of user, and region. Based on transaction, it is bifurcated into M-Retailing, M-Ticketing, M-Billing, and others (M-Booking, M-Wallet, and others). Based on payment mode, it is classified as near field communication (NFC), premium SMS, wireless application and protocol (WAP) and direct carrier billing. Based on type of user, it is divided into smart device users and feature phone users.
The M-Commerce market is analysed across four regions, namely, North America, Europe, Asia-Pacific, and LAMEA.The M-Commerce market comprises vendors, such as Alibaba Group Holding Ltd., Amazon.com, Apple Inc., ASOS.com, Bank of America Corp., Barnes & Noble Inc., BlackBerry Ltd., Costco Wholesale Corp., eBay Inc., Google Inc., MasterCard Inc., Microsoft Corp., Netflix Inc., Office Depot Inc., PayPal Holdings Inc., Rakuten Inc., Sears Holdings Corp., Staples Inc., Target Corp., Visa Inc., Wal-Mart Stores Inc. and Zynga Inc.
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M-commerce Market Key Segments:
By Transaction
•M-Retailing
•M-Ticketing
•M-Billing
•Others (M Booking, M Wallet, and Others)
By Payment Mode
•Near Field Communication (NFC)
•Premium SMS
•Wireless Application and Protocol (WAP)
•Direct Carrier Billing
By Type Of User
•Smart Device Users
•Feature Phone Users
By Region
•North America
•Europe
•Asia-Pacific
•LAMEA
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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.
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