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Breaking gender rules through video-gaming

Computer games have traditionally been developed with men in mind. Sadia Bashir from Pakistan is breaking with this tradition. She is the owner of PixelArt Games Academy and a member of Forbes’ 30 under 30 for Asia 2018.

Working towards bridging the gap between industry demand and education by providing training in video game development, Sadia has been in the field since she was 13 years old.

Intel is also working towards the same goal as Sadia, having recently invested USD300 million towards gender diversity in the gaming sector.

Will the gaming industry embrace gender diversity?

Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.

These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions.

Spire exists to undertake such projects with distinction.

Unit 501-502, DLF City Court,
DLF Phase III, Sector 24, Gurugram – 122002, India

Telephone: (91) 124 421 6144
Fax: (91) 124 422 1934
E-mail: india.info@spireresearch.com

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