Craft Beer Market Outlook to 2023 – Budweiser, Yuengling, The Boston Beer Company, Sierra Nevada, New Belgium Brewing, Gambrinus, Lagunitas, Bells Brewery, Deschutes, Stone Brewery, Firestone Walker Brewing, Brooklyn Brewery, Dogfish Head Craft Brewery,

Craft beer – what used to be referred to as ‘micro-brewed’ or ’boutique’ beer – took its modern roots in the United States around thirty years ago as a new breed of keen brewers rediscovered lost styles and interesting, flavoursome brews. Australia, New Zealand, Canada, Japan and Scandinavia and pockets of Europe are today leading the charge, providing alternatives to the traditional Euro-style lagers.

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Craft beer is fetching higher sales than traditional beer due to endeavors from local and international brewers that are expanding their distribution network and at the same time offering exciting new flavors and tastes. The rising consumer preference for low alcohol by volume (ABV) beer is fueling the growth of the global craft beer market.
Consumers are increasingly preferring new styles and flavors of craft beer thus boosting its marketability. With the use of premium quality raw materials and advanced brewing techniques, major chunk of beer consumers have been successfully diverted to craft beer segment from mainstream beer.
The craft beer industry is majorly driven by its Premiumization aspect, wherein the consumers willingly pay higher prices for craft beer than its traditional counterparts due to its exotic flavor profile and convenience of making. Thus, higher margins associated with craft beer fetches higher profitability.
The global craft beer market is segmented by type, distribution and geography. Based on the type of craft beer, the market has been further segmented into Ales (Pale, strong, Indian, brown and Scottish styles), Pilseners and Pale Lagers, Wild/Sour Beer, Wheat Beers, Porters, Stouts, Bocks, Hybrid and Specialty Beers. India pale ale (IPAs) are a major growth driver followed by pilsners.
Based on the distribution channels, the market is further segmented into on-trade and off-trade distribution. The former sub-category is the one wherein the alcoholic drinks are sold in bars, restaurants, clubs and pubs and similar channels. The off-trade distribution is the one where craft beer is distributed through retailers, wholesalers, and online channels.
Due to the rapid growth of hospitality sector particularly in the developed economies, the on-trade distribution channels have promising growth potential. On the contrary, the off-trade distribution has higher growth prospects in emerging economies where affordability is the key to sales performance.
Over the next five years, RRI projects that Craft Beer will register a xx% CAGR in terms of revenue, reach US$ xx million by 2023, from US$ xx million in 2017.

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This report presents a comprehensive overview, market shares, and growth opportunities of Craft Beer market by product type, application, key manufacturers and key regions.
To calculate the market size, RRI considers value and volume generated from the sales of the following segments:

Segmentation by product type:
• Ales
• Lagers

Segmentation by application:
• Bar
• Food Service
• Retail

This report also splits the market by region:
• Americas
• United States
• Canada
• Mexico
• Brazil
• APAC
• China
• Japan
• Korea
• Southeast Asia
• India
• Australia
• Europe
• Germany
• France
• UK
• Italy
• Russia
• Spain
• Middle East & Africa
• Egypt
• South Africa
• Israel
• Turkey
• GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market.

The key manufacturers covered in this report:
• Budweiser
• Yuengling
• The Boston Beer Company
• Sierra Nevada
• New Belgium Brewing
• Gambrinus
• Lagunitas
• Bell’s Brewery
• Deschutes
• Stone Brewery
• Firestone Walker Brewing
• Brooklyn Brewery
• Dogfish Head Craft Brewery
• Founders Brewing
• SweetWater Brewing

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In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Research objectives
• To study and analyze the global Craft Beer consumption (value & volume) by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
• To understand the structure of Craft Beer market by identifying its various subsegments.
• Focuses on the key global Craft Beer manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
• To analyze the Craft Beer with respect to individual growth trends, future prospects, and their contribution to the total market.
• To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
• To project the consumption of Craft Beer submarkets, with respect to key regions (along with their respective key countries).
• To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
• To strategically profile the key players and comprehensively analyze their growth strategies.

Table of Contents

2018-2023 Global Craft Beer Consumption Market Report

1 Scope of the Report
1.1 Market Introduction
1.2 Research Objectives
1.3 Years Considered
1.4 Market Research Methodology
1.5 Economic Indicators
1.6 Currency Considered

2 Executive Summary
2.1 World Market Overview
2.1.1 Global Craft Beer Consumption 2013-2023
2.1.2 Craft Beer Consumption CAGR by Region
2.2 Craft Beer Segment by Type
2.2.1 Ales
2.2.2 Lagers
2.3 Craft Beer Consumption by Type
2.3.1 Global Craft Beer Consumption Market Share by Type (2013-2018)
2.3.2 Global Craft Beer Revenue and Market Share by Type (2013-2018)
2.3.3 Global Craft Beer Sale Price by Type (2013-2018)
2.4 Craft Beer Segment by Application
2.4.1 Bar
2.4.2 Food Service
2.4.3 Retail
2.5 Craft Beer Consumption by Application
2.5.1 Global Craft Beer Consumption Market Share by Application (2013-2018)
2.5.2 Global Craft Beer Value and Market Share by Application (2013-2018)
2.5.3 Global Craft Beer Sale Price by Application (2013-2018)

3 Global Craft Beer by Players
3.1 Global Craft Beer Sales Market Share by Players
3.1.1 Global Craft Beer Sales by Players (2016-2018)
3.1.2 Global Craft Beer Sales Market Share by Players (2016-2018)
3.2 Global Craft Beer Revenue Market Share by Players
3.2.1 Global Craft Beer Revenue by Players (2016-2018)
3.2.2 Global Craft Beer Revenue Market Share by Players (2016-2018)
3.3 Global Craft Beer Sale Price by Players
3.4 Global Craft Beer Manufacturing Base Distribution, Sales Area, Product Types by Players
3.4.1 Global Craft Beer Manufacturing Base Distribution and Sales Area by Players
3.4.2 Players Craft Beer Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) (2016-2018)
3.6 New Products and Potential Entrants
3.7 Mergers & Acquisitions, Expansion

4 Craft Beer by Regions
4.1 Craft Beer by Regions
4.1.1 Global Craft Beer Consumption by Regions
4.1.2 Global Craft Beer Value by Regions
4.2 Americas Craft Beer Consumption Growth
4.3 APAC Craft Beer Consumption Growth
4.4 Europe Craft Beer Consumption Growth
4.5 Middle East & Africa Craft Beer Consumption Growth

5 Americas
5.1 Americas Craft Beer Consumption by Countries
5.1.1 Americas Craft Beer Consumption by Countries (2013-2018)
5.1.2 Americas Craft Beer Value by Countries (2013-2018)
5.2 Americas Craft Beer Consumption by Type
5.3 Americas Craft Beer Consumption by Application
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Key Economic Indicators of Few Americas Countries

6 APAC
6.1 APAC Craft Beer Consumption by Countries
6.1.1 APAC Craft Beer Consumption by Countries (2013-2018)
6.1.2 APAC Craft Beer Value by Countries (2013-2018)
6.2 APAC Craft Beer Consumption by Type
6.3 APAC Craft Beer Consumption by Application
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 Key Economic Indicators of Few APAC Countries

7 Europe
7.1 Europe Craft Beer by Countries
7.1.1 Europe Craft Beer Consumption by Countries (2013-2018)
7.1.2 Europe Craft Beer Value by Countries (2013-2018)
7.2 Europe Craft Beer Consumption by Type
7.3 Europe Craft Beer Consumption by Application
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
7.9 Spain
7.10 Key Economic Indicators of Few Europe Countries

8 Middle East & Africa
8.1 Middle East & Africa Craft Beer by Countries
8.1.1 Middle East & Africa Craft Beer Consumption by Countries (2013-2018)
8.1.2 Middle East & Africa Craft Beer Value by Countries (2013-2018)
8.2 Middle East & Africa Craft Beer Consumption by Type
8.3 Middle East & Africa Craft Beer Consumption by Application
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries

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