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Big Data Analytics in Retail Market Key Players - IBM Corporation, SAP SE, Microsoft Corporation, Oracle Corporation, SAS Institute Inc., Adobe Systems, Microstrategy, Information Builders, Tableau Software Inc.

10-27-2018 07:58 AM CET | Logistics & Transport

Press release from: Allied Market Research

Big Data Analytics in Retail Market Key Players - IBM

Big data is a massive volume of structured and unstructured data stored on daily basis. Big data analytics technique is used to search hidden patterns, market trends, and other useful information that may help organizations to take effective business decisions.

Big data analytics in retail helps enterprises to identify potential customers based on their purchase history and shopping patterns Predictive analytics, descriptive analytics, and prescriptive analytics are some of the major applications of big data analytics in retail industry.

Request a Sample of the Report: https://www.alliedmarketresearch.com/request-toc-and-sample/2786

Rise in demand for big data analytics for better decision-making and customer experience, and growth in demand for in-store analytics in retail drive the market growth. However, integration of big data with traditional systems is expected to hinder the market growth during the forecast period. Moreover, adoption of retail analytics by various e-commerce websites presents a major opportunity for the key players in the retail market.

The global big data analytics in retail market is segmented on the basis of solution, application, and geography. The solution segment is divided into analytical tools, data management software, mobile applications, and reporting & visualization tools. Based on application, the market is classified into merchandising & in-store analytics, marketing & customer analytics, supply chain analytics, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key players operating in the global big data analytics in retail market are IBM Corporation, SAP SE, Microsoft Corporation, Oracle Corporation, SAS Institute Inc., Adobe Systems, Microstrategy, Information Builders, Tableau Software Inc., and Qlik Technologies Inc.

Access Full Summary: https://www.alliedmarketresearch.com/big-data-analytics-in-retail-market

Big Data Analytics In Retail Market Key Segments:

By Solution

• Analytical Tools
• Data Management Software
• Mobile Applications
• Reporting & Visualization Tools

By Application

• Merchandising & In-store Analytics
• Marketing & Customer Analytics
• Supply Chain Analytics

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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