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IBM and Microsoft are Renowned Player in the Automation-as-a-Service Market - Report by MarketsandMarkets™
According to recent research "Automation-as-a-Service Market by Component (Solution and Services), Type (Rule-Based and Knowledge-Based), Business Function, Deployment Model (Public Cloud, Private Cloud, and Hybrid Cloud), Organization Size, Industry, and Region - Global Forecast to 2022", The automation-as-a-service market is expected to grow from USD 1.80 Billion in 2017 to USD 6.23 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 28.1%. The major factors driving the automation-as-a-service market are the increasing demand for automation and the increasing adoption of cloud technology. Various opportunities present in this market include the higher adoption of the automation-as-a-service solutions by the Small and Medium-sized Enterprises (SMEs) and the ability to generate a positive Return on Investment (RoI).Browse 84 market data Tables and 45 Figures spread through 192 Pages and in-depth TOC on "Automation-as-a-Service Market"
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Sales and marketing business function is expected to grow at the highest CAGR
Automation-as-a-service solutions and services are used for various business functions, which include Information Technology (IT), sales and marketing, finance, operations, and Human Resource (HR). The sales and marketing business function is expected to witness the highest CAGR during the forecast period because of the increasing need for sales and marketing departments across industries, to automate various repetitive and mundane tasks that utilize a lot of time of the sales and marketing representatives, which can otherwise be used for beneficial tasks such as customer acquisition and retainment.
Healthcare and life sciences industry is expected to have the highest growth rate during the forecast period
Automation-as-a-service solutions have been deployed across various industries, including Banking, Financial Services, and Insurance (BFSI); telecom and IT; retail and consumer goods; manufacturing; healthcare and life sciences; energy and utilities; transportation and logistics; media and entertainment; government and defense; and others (travel and hospitality, and education). The healthcare and life sciences industry is expected to witness the highest CAGR during the forecast period because of the increasing need for managing the growing data coming from various patients, maintaining their records, and automating the repetitive tasks.
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North America is expected to dominate the automation-as-a-service market during the forecast period
North America is expected to hold the largest share of the automation-as-a-service market in 2017, due to the automation advancements and early adoption of automation-as-a-service solutions in this region. The market size in Asia Pacific (APAC) is expected to grow at the highest CAGR from 2017 to 2022. The primary driving factors for this growth are the increasing automation adoption and huge opportunities across industries in the APAC countries, especially in India, China, and Japan.
The report also encompasses different strategies, such as acquisitions, partnerships and collaborations, new product launches, and product upgradations, adopted by the major players to increase their shares in the market. Some of the major technology vendors in the automation-as-a-service market include Automation Anywhere, Inc. (US), Blue Prism Group plc (UK), International Business Machines Corporation (US), Microsoft Corporation (US), UiPath (US), HCL Technologies Limited (India), Hewlett Packard Enterprise Development LP (US), Kofax Inc. (US), NICE Ltd. (Israel), and Pegasystems Inc. (US).
Microsoft is one of the eminent leaders in the automation-as-a-service market. Microsoft’s long-term strategy leans more toward the organic growth strategy, where it looks forward to maintain a competitive edge over other players in the market. Organic strategies such as product development and new product launch are enabling Microsoft to improve its automation-as-a-service product offerings as well as cater to a wider audience. For instance, in September 2017, Microsoft expanded the integration capabilities between PowerApps, Microsoft Flow, Office 365 and Dynamics 365.
The fundamental objective of IBM is to meet every industry’s clients’ requirement and in addition, provide new advancements with automation-as-a-service solutions. The organization serves clients across different industries, such as communications; Banking, Financial Services, and Insurance (BFSI); energy and utilities; hospitality; healthcare; retail; travel and transportation; metals and mining; government sector; media and entertainment; and education. IBM is headquartered in the US and has its presence in 175 countries, worldwide. It is considered as one of the strongest suppliers of automation-as-a-service solutions. The company follows both organic as well as inorganic strategies to deal with the expansion of its market share.
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