DRIVING GROWTH IN PHARMACEUTICAL PACKAGING INDUSTRY | ANTI-COUNTERFEIT PACKAGING MARKET (PHARMACEUTICALS & FOOD) ANTICIPATED TO REACH $142.7 BILLION BY 2020

Global anti-counterfeit packaging market was accounted for $57.4 billion in 2013, which is forecast to generate revenue of $142.7 billion by 2020 at 13.9% CAGR from 2013 - 2020.

Secure packaging is one of the essential techniques to avoid counterfeiting. Anti counterfeit packaging is defined as the process of assigning secure packaging to the product in order to minimize counterfeiting or infringement. Anti-counterfeiting packaging is the process of secure packaging that prevents imitation and confirms safety of the goods. Anti-counterfeit measurements are taken by companies, which is helping them in minimizing loss due to counterfeiting in-term of revenue and loyalty.

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Anti-counterfeit measurements are taken by companies, so as to minimizing loss due to counterfeiting in-terms of revenue and loyalty. Cost is the significant factor responsible for counterfeiting. However, it is observed that drugs and food items that cost lower are mostly counterfeited mainly due to lower risk involved in terms of penalties. Anti-counterfeit packaging is used in both over the counter and prescription based drugs. Increase in demand for over the counter drug, through internet, raises counterfeiting incidence. These threats can be minimized through implementation of RIFD technology, which is collaborated with e-pedigree software.

Leading application of anti-counterfeit packaging includes pharmaceutical drugs, food products, electronic products, apparels etc. Ultra-High Frequency RFID technology in collaboration with E-pedigree is providing real time tracking of products with inventory level management during supply chain. The global market for pharmaceutical and food anti-counterfeit packaging is braced by stringent government legislations assigned for specific regions. Pharmaceutical drugs packaging market was valued for$33.7 billion in 2013 and is expected to grow at 13.2% CAGR during 2013-2020. Similarly, surge in demand for packaged food is luring counterfeiters to duplicate the food products. The anti-counterfeit market for packaged food products was valued at $23.7 billion in 2013, is forecast to grow at a CAGR of 14.8% during 2013-2020.

Geographically, anti-counterfeit packaging technology is prevalent in developed countries, as these countries face more problems from duplicate products, especially in food, pharmaceutical and apparels. Increase in awareness for authenticating counterfeit products is reinforcing the anti-counterfeit packaging market. North America is highest revenue generator with $35.6 billion by 2015 and Asia-pacific region is forecast to be the fastest growing market at a CAGR of 15.5% during 2013-2020. This report offers updated trends commercialized in anti-counterfeit packaging market by key companies. Company profiles included in this report are - Alien Technology Corp., Alpvision, Intermec, Zebra Technologies, Inksure Technologies, Holostik, Hologram Industries, Datamax Corp., Avery Dennison and Flint Group.

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The key players profiled in this report are

• Alien Technology Corp,
• Alpvision,
• Zebra Technologies,
• Inksure Technologies,
• Avery Dennison,
• Flint Group,
• Catalent Pharma Solution Inc,
• TraceLink Inc,
• Authentix Inc. and
• Sicapa

Table Of Content


Chapter: 1 INTRODUCTION

1.1 Key Benefits
1.2 Key Audiences
1.3 Research Methodology

1.3.1 Secondary Research
1.3.2 Primary Research
1.3.3 Analyst Tools and Models

Chapter: 2 EXECUTIVE SUMMARY


Chapter: 3 MARKET OVERVIEW OF GLOBAL ANTI COUNTERFEIT PACKAGING MARKET

3.1 Market definition & Scope
3.2 Counterfeit affected countries & scenario

3.2.1 Counterfeiting in Germany
3.2.2 Counterfeiting in Canada

3.3 Key Findings

3.3.1 Top ten factors impacting Anti counterfeit packaging market

3.3.1.1 validation of products
3.3.1.2 Maintaining goodwill and loyalty
3.3.1.3 Counterfeiting prevention
3.3.1.4 Reimbursement policies problems
3.3.1.5 Reduction in dispensing errors
3.3.1.6 Advance technology in tracking
3.3.1.7 Deregulations and Internet
3.3.1.8 Supportive government policies
3.3.1.9 Dilution impact on supply chains
3.3.1.10 Online market for pharmaceutical drugs

3.3.2 Top winning strategies
3.3.3 Top Investment pockets

3.3.3.1 ACP market - by technology

3.4 Regulatory issues, legislations and authorities

3.4.1 Regulations for anti-counterfeit packaging in United States

3.4.1.1 U.S. authorities taking Initiativesagainst counterfeiting
3.4.1.2 U.S. Laws

3.4.2 Regulations for anti-counterfeit packaging in Europe

3.4.2.1 Initiatives from European countries

3.5 Key Patent Analysis

3.6 Impacts of counterfeiting on food and pharmaceutical products

3.6.1 Health Care impacts
3.6.2 Export policy impacts
3.6.3 Revenue and brand equity implication

3.7 Anti counterfeit packaging method

3.7.1 Primary packaging
3.7.2 Secondary packaging
3.7.3 Tertiary packaging

3.8 Value Chain Analysis
3.9 Porter`s five forces model of anti-counterfeit packaging market

3.9.1 Soaring power of bargain to suppliers
3.9.2 Lesser bargaining power of buyers
3.9.3 Higher competition among manufacturers
3.9.4 Positive magnitude by substitutes
3.9.5 Lesser threats from new entrants

3.10 Packaging trends impacting on anti-counterfeiting

3.10.1 Stand-up pouches
3.10.2 Tamper Evident Sleeve Labels

3.11 Case Studies

3.11.1 RFID increases the healthcare safety in South Korea by preventing counterfeiting
3.11.2 2D Matrix label from WS Packaging Group provides real time tracking of Driscoll Berries products
3.11.3 FlexWrap™ of WS Packaging helps in meeting regulatory labelling requirements for small flexible packaging

3.12 Market Dynamics

3.12.1 Drivers

3.12.1.1 Advance technology in tracking
3.12.1.2 Favorable government policies
3.12.1.3 Dilution of supply chains
3.12.1.4 Easy integration in of new technologies

3.12.2 Restraints

3.12.2.1 Impact on product distribution process
3.12.2.2 High cost requirement for infrastructure
3.12.2.3 Lack of awareness

3.12.3 Opportunities

3.12.3.1 RISING awareness among consumers
3.12.3.2 Advancement in technologies
3.12.3.3 Collaborative approach by companies

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