Eye Makeup Market Revenue Opportunies By Key Vendors - L'Oréal S.A., Shiseido Company, Limited, Avon Products, Inc., LVMH, Revlon, Inc., Chanel S.A., and The Estee Lauder Companies Inc.

Different types of eye makeup products such as mascara, eye shadow, eye liner, and pencils are manufactured in variety of shades and grades, which are used to enhance the appearance of the eye and to accentuate the beauty of the eye. Growing demand for eye makeup products among working women population is a major factors driving the market growth.

Download PDF Brochure : https://www.coherentmarketinsights.com/insight/request-pdf/1465

Leading online stores such as Amazon, provides consumers a wide range of branded products such as mascaras, eye liners, and others at lower prices and discounts with easy accessibility. Additionally, increasing penetration of social media such as Facebook, Instagram, Twitter, and other fashion blogs is further creating awareness about the latest makeup trends, which is further propelling growth of the market.

Market Outlook:

-North America was the dominant region, in terms of revenue share, in the global eye makeup market in 2016. This is owing to presence of leading players such as Procter & Gamble, Corporation, Avon Products, Inc., Revlon, Inc., and established supply chain, in the region. In 2016, according to survey report by L’oreal, the average spending of a consumer in the U.S. on eye cosmetics from 19 to 24 years of age is US$ 49 and US$ 28 by consumers of 14 to 18 years. This is major factor for growth of the market in the region.

- Asia Pacific is projected to be the fastest growing region in the global market over the forecast period. High growth of personal care industry in emerging economies such as China and India are creating a conducive environment for growth of the eye makeup market in Asia Pacific. According to India Brand Equity Foundation, in India, personal care market is expected to reach to US$ 20 Billion by 2025. Moreover, over 62% of young consumers in big cities such as Mumbai, Delhi and Bengaluru prefer to buy beauty and grooming products online, whereas, 45% of consumers tend to buy cosmetic, apparel items from any shop of their convenience rather than a single shop.

Leading Players:

Key players operating in global eye makeup market include Procter & Gamble, Corporation, L'Oréal S.A., Shiseido Company, Limited, Avon Products, Inc., LVMH, Revlon, Inc., Chanel S.A., and The Estee Lauder Companies Inc.

Key players are focusing on merger and acquisition strategy, in order to sustain its position in the market and enhance its product offerings. For instance, in December 2016, The Estee Lauder Companies Inc. acquired Too Faced Cosmetics, LLC, which offers cosmetics products for eye, face, and lip care. Such activities by leading players are projected to have positive impact on growth of the market over the forecast period.

Global Eye Makeup Market Taxonomy:

The global eye makeup market is segmented:

On the basis of product type:

Mascara
Eye Shadow
Eye Liner
Eye Pencil
Others

On the basis of application:

Sweat Proof Makeup
Smudge Free Makeup
Mineral Makeup
Others

Request For Customization of Research Report : https://www.coherentmarketinsights.com/insight/request-customization/1465

About Coherent Market Insights:

Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.

Contact Us:

Mr. Shah
Coherent Market Insights
1001 4th Ave,
#3200
Seattle, WA 98154
Tel: +1-206-701-6702
Email: sales@coherentmarketinsights.com

This release was published on openPR.