Juul - Efficient and stylish e-cigarette fascinates US Millennials including key players Pax Labs, British American Tobacco

HTF Market Intelligence released a new research report of 18 pages on title 'Success Case Study: Juul - Efficient and stylish e-cigarette fascinates US Millennials' with detailed analysis, forecast and strategies. The study covers important players such as Pax Labs, British American Tobacco

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Success Case Study: Juul - Efficient and stylish e-cigarette fascinates US Millennials
"Success Case Study: Juul - Efficient and stylish e-cigarette fascinates US Millennials", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of the Juul e-cigarette, which in 2015 refreshed the market with a novel technology and presentation. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

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Among smokers who have tried e-cigarettes, many return to traditional cigarettes, with one of the most important reasons being that e-cigarettes fail to provide the same sensation as lighting up a cigarette. E-cigarettes delivering a quality substitute for conventional cigarettes have a good chance to stay popular. The main e-cigarette users in the US are young adults, and specifically marketing such products to this consumer group increases the chances of success.

Scope

- E-cigarette brands can take inspiration from the wider tech space to inspire unique and exciting innovations that resonate with digitally savvy consumers and bring the "next-generation" element of e-cigarettes to life.
- Although flavor choice need not be overwhelmingly large, lines can be gradually extended with attractive new additions. This will guarantee ongoing interest from the more experientially minded consumers.
- To effectively substitute for cigarette smoking, an e-cigarette's use should be as straightforward as lighting a tobacco cigarette. Simplicity in use and design is often seen as hip by Millennials and is, therefore, a great feature to target them with.
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Reasons to buy

- Use GlobalData’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies Mentioned in the Report

Pax Labs
British American Tobacco

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