Cognitive Analytics Market Global Outlook on Key Growth Factors and Industry Analysis – International Business Machines Corporation, Cisco Systems Inc., SAS Institute, Nuance Communications, Microsoft Corporation, Oracle Corporation, Amazon Web Services
Cognitive Analytics is the use of intelligent technology and analytical techniques for analysis of large data sets and unstructured data to gain actionable insights. Cognitive analytics offers business advantages by improving efficiency, providing real-time decision-making ability, and enhancing customer service and outreach. Some benefits offered by cognitive analytics include mining of untapped data sources, offering highly personalised services, and improving knowledge sharing.
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There has been an increasing requirement for cognitive analytics, especially in banking and government sectors for gaining insights from large amount of unstructured data. Real time analysis of cognitive data improves operational efficiency and assists in better decision making ability. The increasing trend of IOT, and machine learning has increased the adoption of cognitive analytics.
The rising adoption of cognitive computing technology, and advancement in analytics technologies have boosted the cognitive analytics market growth. The increasing demand of cognitive analytics from healthcare, retail, and defense sectors would provide growth opportunities in the coming years.
The report provides an extensive qualitative and quantitative analysis of the market trends and growth prospects of the Global Cognitive Analytics Market, 2017-2026. This report comprises a detailed geographic distribution of the market across North America, Europe, Asia-Pacific, Latin America, and MEA. North America is further segmented into U.S., Canada, and Mexico. Europe is divided into Germany, UK, Italy, France, and Rest of Europe. Asia-Pacific is bifurcated into China, India, Japan, and Rest of Asia-Pacific.
The North America cognitive analytics market generated the highest revenue in 2017 owing to increasing adoption of cloud-based technologies in the region. BFSI and defense sectors in the region are investing significantly in cognitive analytics for increased efficiency, and effective business decisions. Growing adoption of IoT, and technological advancements further supports cognitive analytics market growth in the region.
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Competitive Landscape and Key Vendors
The global Cognitive Analytics market is characterized by the presence of well-diversified international and small and medium-sized vendors. These companies are consistently launching new products to enhance their offerings in the market. With the advancement of technologies, companies are innovating and introducing new customized products to cater the growing needs of the customers. Leading companies are also acquiring other companies, and enhancing their product offerings to improve their market reach. Acquisitions enable key players to increase their market potential in terms of geographic expansion and expansion of customer base.
The leading companies profiled in the cognitive analytics market report include International Business Machines Corporation, Cisco Systems Inc., SAS Institute, Nuance Communications, Microsoft Corporation, Oracle Corporation, Amazon Web Services, Google LLC, Intel Corporation, and Narrative Science.
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• Banking, Financial Services, and Insurance
• Transportation and Logistics
• Large Enterprises
• Small and Medium Businesses
• North America
o Rest of Europe
o Rest of Asia-Pacific
• Latin America
o Rest of Latin America
Middle East and Africa.
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