Frosting and Icing Market Competitive Strategies and Worldwide Demand with Top players : CSM Bakery Solutions, Wilton Brands LLC, Rich Products Corporation, General Mills, Inc., Dawn Food Products, Inc., Lawrence Foods
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On the basis of product type, the buttercream frosting is expected to show a significant growth in the frosting and icing market over the forecast period, owing to its consistency and ease of use. Furthermore, most of the manufacturers are developing new buttercream frosting & icing products, which is projected to drive growth of frosting and icing market. For instance, in November 2015, Dawn Food Products Inc. offered premium buttercream frostings for cake decorators with variety of flavors such as vanilla and chocolate, which enabled decorators to design unique confections with control and intricacy.
North America dominated the global frosting and icing market in 2016. The consumption of cakes and pastries and other confectionery treats is associated with many events throughout the year such as birthdays, occasions, Easter, thanksgiving, Christmas, and other celebrations. The sales of confectionery products in the U.S. was observed to be high during such events. Also, the urban population is more inclined towards consumption of confectionery products compared to its rural counterparts. According to the U.S. Census Bureau, over 80% of the population resided in urban areas in 2017. According to the UN sources, urban population in Canada is 82.3%. These factors are expected to contribute to the market growth in this region. Asia Pacific is expected to witness a highest CAGR over the forecast period.
Key players are focused on adopting various organic and inorganic growth strategies such as mergers and acquisitions, joint ventures and partnerships, and product or technological innovations to retain position in the frosting and icing market. For instance, in April 2014, Renshaw Fondant Icing launched colors such as powder blue, raspberry pink, and dusky lavender to its range of ready to roll icing, tropical coral, and emerald green. Also, in May 2013, the architectural team in Los Angeles developed a 3D printed sculpture technology to design and print original sugar sculptures. This technology converts sugar into a sculptural and structural element that is used to sweeten the food. Some of the leading players operating in the global frosting and icing market include CSM Bakery Solutions, Wilton Brands LLC, Rich Products Corporation, General Mills, Inc., Dawn Food Products, Inc., Lawrence Foods, Inc., Macphie of Glenbervie Ltd, JF Renshaw Ltd, and Fruit Fillings Inc. among others.
On the basis of product type, the frosting and icing market is segmented into:
Boiled or Cooked Icing
Cream Cheese Frosting
On the basis of end-use industry, the frosting and icing market is segmented into:
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