Dell, HP, Facebook, Acer, Google, Microsoft, Magic Leap, Sony, Samsung, HTC Profiled in Aaugmented Reality/Virtual Reality Headsets Market Report 2018 by Global Market Insights, Inc.

AR devices are expected to grow at the highest growth rate in the augmented reality/virtual reality headsets market, due to its ability to overlay information on reality. These devices are gaining popularity due to applications across healthcare, automotive, and industrial sectors. Smart glasses will witness high adoption owing to the low costs and high degree of convenience offered, as compared to HMDs. The usage of these devices in day-to-day applications is increasing gradually, with the growing need to get the right information when required, thereby driving the augmented reality/virtual reality headsets market growth.

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augmented reality/virtual reality headsets market is expected to rapid adoption of these devices in aerospace & defense. Several airlines such as Air France and Japan Airlines are using these systems for the customers and cabin crew. Air New Zealand, in partnership with Dimension Data, an IT services provider, is testing the use of Microsoft HoloLens for its cabin crew. Companies such as Bell Helicopters, Airbus, and Boeing are using them to include advanced platforms such as autonomous systems.

Travel & tourism is one of the growing sectors in the mixed reality headsets market. The companies in the sector are attracting the potential travelers to visit the destination in VR. For instance, in 2015, Marriott used VR experience to teleport travelers to a top skyscraper in London or to one of the beaches in Hawaii. The hotel chain is also testing its VRoomService, in which the guests will be able to use GearVR to view postcards from places including Rwanda, Chile, and Beijing. Moreover, these devices are being progressively used in the industrial manufacturing processes, owing to the growing need to increase performance efficiency and reduce costs in the long run. With the advent of Industry 4.0 and smart manufacturing, the adoption of mixed reality headsets market is projected to grow rapidly.

The use of VR devices is predicted to grow significantly over the forecast timespan, owing to increasing adoption in gaming and entertainment industry. Growing popularity of untethered VR devices, owing to high degree of portability, convenience and ease of use are expected to impact the augmented reality/virtual reality headsets market positively. Moreover, companies in the industry are increasingly investing in the development of these products. For instance, after the launch of Pico Goblin, Google announced the launch of its untethered, stand-alone, and fully-tracked VR headsets.

Mixed Reality Headsets Market was over USD 2 billion and is set to surpass USD 35 billion by 2024.

Growth Drivers:

. Growth in gaming industry

. Rising investments in healthcare sector

. Growing use of mixed reality headsets in employee & staff training and customer service platforms

. Increasing usage in entertainment industry

. Increasing adoption by the military & defense sector in the U.S.

. High growth of travel & tourism industry in Europe

. Large scale adoption by the automotive sector in Europe and Asia Pacific

. Growing retail sector and adoption of MR headsets in Asia Pacific and Latin America

. Growing adoption in hospitality sector in the Middle East

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The China mixed reality headsets market is anticipated to witness significant growth during the forecast timeframe, owing to the presence of large number of players in the region. Development of low-cost products, due to the presence of several material suppliers and cost-effective labor is expected bode well for the mixed reality headsets market growth in China.

Japan augmented reality/virtual reality headsets market is expected to observe considerable growth, owing to high adoption of AR/VR technologies in entertainment and media industry in the country. With the growing popularity of Nintendo and Sony, the adoption of VR devices is increasing. To engage children with the technology, AR Museum, an AR art exhibition was launched in Tokyo. In addition to gaming and entertainment, the use of these devices in retail sector is expected to aid the Japan augmented reality/virtual reality headsets market growth. For instance, the devices are used in the Shinkuju’s high-end departmental stores to enhance the shopping experiences of users.

Some of the prominent players in the augmented reality/virtual reality headsets market comprise Facebook/Oculus, Microsoft, HTC, Sony Corporation, Samsung Electronics, Lenovo, GlassUP S.r.l, Optinvent, Solos, Vuzix Corporation, and Seiko Epson Corporation.

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