NUSSLI hands over pavilion constructions for the EXPO 2010 Shanghai

Shanghai, April 29, 2010. NUSSLI completes all building projects on the EXPO grounds on schedule in the week before the opening of the World Expo in Shanghai. The globally operating exhibition constructor is represented in Shanghai since October 2008 and was responsible for the construction of three pavilions and two exhibitions. On May 1, 2010, the EXPO 2010 Shanghai will open its doors to the world under the theme "Better City, Better Life".

The EXPO 2010 in Shanghai will outshine all of the previously initiated World Expos: China expects no fewer than 70 million visitors, who will be able to directly experience over 240 exhibitors on a total area of 5 million square meters from May 1 - October 31. As a nation with a population that exceeds 1 billion, China knows from experience the problems posed by urban cohabitation better than any other country. With exactly this fundamental future issue against the backdrop of growing mega cities in mind, the World Expo approaches the theme under the title "Better City, Better Life". More exhibitors than ever before present their vision of better urban living in elaborately designed pavilions. With Germany, Switzerland, the Principality of Liechtenstein and the cities of Bilbao and Venice, a total of five participants are counting on NUSSLI, their partner in pavilion construction, to transform their spectacular ideas into exceptional reality. The experience from previous World Expos qualifies NUSSLI for the architecturally and functionally sophisticated and unique projects.

With its pavilion, Germany wants to personify the existing diversity and contrast of German cities. Then that is what gives them their exceptional quality of life and vitality. Together with the architects from Schmidhuber + Kaindl and the exhibition designers from Milla & Partner, NUSSLI was entrusted with the realization of the German presentation in Shanghai by the Koelnmesse International trade fair organizer on commission by the German Federal Ministry of Economics and Technology. NUSSLI was responsible for the construction of the pavilion and the exhibition. Under the title "balancity" Germany stresses how important balance will be in the city of the future – for instance between tradition and innovation, between conservation and renewal, between work and leisure, or between society and the individual. The key concept can be encountered and experienced by the visitor throughout the entire German pavilion.

The Swiss pavilion stands to its national roots and consequently successfully discusses the subject of the interaction between city and country. Switzerland unites state-of-the-art innovation with traditional rural living environments and values like hardly any other country. In January 2009 NUSSLI was contracted by Präsenz Schweiz with the construction of the pavilion and the exhibition, as well as the work planning in China. The exterior shell of the pavilion plays with these contradictions. A 17-meter-high hanging facade comprising 11,000 interactive cells envelops the building. The interior presents the Swiss self-image and the future visions of the Alpine nation – the visitors are transported to the greened roof of the pavilion in proper style: with a chair lift.

A smaller, but in no way less sophisticated project, was realized by NUSSLI with the pavilion and exhibition construction for the self-assured small state of Liechtenstein. The special feature: in addition to the two-story pavilion at the Expo, a copy will be located at home in Vaduz, where the people of Liechtenstein can get a glimpse of the EXPO in the form of a video. The theme "Dialogue and Respect" is the focus of the pavilion, which illustrates Liechtenstein's role in the world in a multifaceted portrayal. NUSSLI is also involved as the implementing company for the pavilion construction in Vaduz.

Superior despite their small size, were the presentations of the Spanish city of Bilbao and the Italian city of Venice. As installations implemented in existing exhibition halls, the focus of the presentations includes art objects and multimedia projections, which express the lifestyles of the municipalities. The cities commissioned NUSSLI with the permit management, work planning, and detailed planning for their exhibitions.

With the realization of the three pavilions and the two exhibitions, NUSSLI was represented on both sides of the Huangpu River. All five projects – which were the ultimate in diversity and excitement – demanded the full creative power of NUSSLI in areas like planning, production, logistics, and assembly. The company sent around 50 in-house staff members to Shanghai to execute the projects and engaged an additional 600 local workers. NUSSLI installed a total of around 2,500 tons of steel and 70,000 square meters of plasterboard. In addition to the construction of the pavilions for Germany, Switzerland, and the Principality of Liechtenstein and the exhibitions for Bilbao and Venice, NUSSLI was responsible for the site supervision of the construction for the exhibitions of the Egyptian cities Cairo and Alexandria. The event contractor also built an exhibit for the Belgian pavilion.

About NUSSLI
NUSSLI is a leading, global supplier of temporary constructions for events, trade fairs, and exhibitions. The combination of long-standing expertise, in-depth know-how and an international network ensures focused, cost-efficient realization of customer specifications. NUSSLI’s success is driven by its reliability and commitment to excel. The company provides individual, custom-tailored integral solutions from the initial concept on to the final execution. These are hallmarked by short completion times and high quality.

Core products are grandstands and modular stadiums, trade fair stands and pavilion constructions, including the entire infrastructure for events. The wide-ranging services and products combined with in-house planning and production capabilities make NUSSLI unmatched in events around the globe.

Contact
NUSSLI Group
Hauptstrasse 36
CH – 8536 Huettwilen
www.nussli.com

Karin Ruhland
Head of Marketing & Communications
Tel.: +41 52 748 21 51
E-mail: karin.ruhland@nussli.com

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