A2P SMS Market Revenue Opportunities By FortyTwo Telecom, AMD Telecom, Syniverse Technologies, LLC, Silverstreet, Ogangi Corporation, Symsoft AB And Tanla Solutions

Application to person (A2P) SMS is the terminology used for application to subscriber or subscriber to application short messaging service.Mobile subscriber consumer base of over 5 billion across globe will provide substantial growth potential to A2P SMS market. Increasing reliance of consumer on smartphones for various activities that include social networking, shopping and usage of mobile wallets on daily basis is expected to provide high impetus to the overall A2P SMS market over the forecast period.

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Banking, Financial services and Insurance (BFSI) dominated the end use industry segments owing to various identification, alerts and phone banking related applications

Typical applications of these services in BFSI segment include authentication of users of online services, banking notifications, critical transaction alerts (due payment, balance statements, minimum balance requirements, etc.), SMS banking and promotional campaigns for new BFSI policies. These applications are projected to increase at considerable rates and positively influence growth of the BFSI segment in the A2P SMS market through the forecast period. Moreover, proliferating e-commerce retail industry is expected to provide strong growth prospects. Retail specific applications include location based promotional campaigns, contests, coupons, product discount & sale announcements and enhanced consumer service. Owing to these applications, customer relationship management accounted for the largest A2P SMS market share among application segments.

Asia Pacific to be the key growth engine of the A2P SMS market

According to United Nations Economic and Social Commission for Asia and Pacific (UN ESCAP), Asia Pacific is home to largest consumer base across the globe, accounting for over 60% of the global population. Emerging economies such as China, India, Indonesia, and Saudi Arabia are expected to provide significant growth prospects over the forecast period, owing to the large mobile subscription base in these regions. Moreover, proliferation of smart banking and e-commerce in the regions will provide significant demand surge for A2P SMS market.

Key Companies in Global A2P SMS Market Includes:

Major industry participants include FortyTwo Telecom AB, AMD Telecom S.A., Syniverse Technologies, LLC, Silverstreet BV, Ogangi Corporation, mBlox, Inc., Symsoft AB, Tanla Solutions Ltd., OpenMarket Inc., Optimizer International Group, Inc., and Angkor Data Communications Group Co. Ltd. Industry. Industry competitors are projected to invest in best firewalls, appointing best aggregators, and expansion of their regional expanse to strengthen their industry foothold. For instance, in May 2017, CLX announced the acquisition of Dialogue Group, for over US$ 40 million, to strengthen its positioning in Asia Pacific region.

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A2P SMS Market Taxonomy

A2P SMS Market is segmented on the basis of services, application, and region.

On the basis of applications:

- Customer relationship management services
- Pushed Content Services
- Interactive Services
- Promotional campaigns
- Others (Query and search based services)

On the basis of end users:

- Retail
- BFSI
- Transportation and transit
- Utilities
- Education & Healthcare
- Others (Media, Gaming and entertainment)

On the basis of region:

- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
- Africa

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This release was published on openPR.