Mobile Backend as a Service Market significant growth on top key players like CloudMine, Kinvey, IBM, Kony, Oracle, Anypresence, Appcelerator, Parse

Market Study Report has announced the addition of the Mobile Backend as a Service Market Report that provides an in-depth overview of industry and competitive landscape, covering multiple market segments and elaborates market outlook and status to 2024.

Mobile applications powered with MBaaS platform can access servers, databases, storage, and several other resources rather effortlessly, thereby garnering a superlative user experience. A pivotal reason behind the success of these services is that they allow users to save significant time and money. They do so by filling the gap amid backend resources and front-end applications by employing an SDK and an integrated API. Other potential market drivers include real-time data access, shorter time to market, reduction in development expenditure, and multiple platform development.

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Mobile Backend as a Service Market Report – Quick Rundown:

Vendors discussed with company profiles, details on their offerings, contact information and more include:

Microsoft, KII, CloudMine, Kinvey, IBM, Kony, Oracle, Anypresence, Appcelerator, Parse, and Kumulos. To outbid competitors and enhance market share these organizations have been adopting strategies like collaborations and partnerships. For instance, in 2015, Alpha Software and CloudMine signed a partnership deal to accelerate mobile application & web development and service deployment for healthcare and life science organizations.

Speaking of the geographical landscape, North America leads the MBaaS market because of the presence of industry majors like IBM, Microsoft, and Oracle in the region. Rapid technological advancements and innovations in the mobile application domain would also propel market growth in the region. Europe is another prominent region, which is enduring a stable market growth rate owing to the high adoption of such platforms and rising use of security services in smart gadgets.

Asia Pacific mobile backend as a service market is depicting commendable momentum because of the massive adoption of smartphones & cloud computing tech in this region. Japan, China, and India are likely to depict incredible growth prospects owing to rising adoption of cloud computing among SMEs. Also, several MBaaS organizations are also expanding their business in this region.

One of the classic examples of MBaaS worth mentioning is the expansion of Kony (an enterprise mobility major) in the Asia Pacific in 2015 intended to extend enterprise mobility solutions to businesses in the region. For accomplishing this objective, the company collaborated with Asian firms like SoftBank and Telstra.

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Mobile Backend as a Service (MBaaS) Market size has depicted an appreciable growth in the last few years mainly driven by the enormous adoption of smartphones worldwide, accompanied by the integration of mobile applications and the web with social media platforms. Incidentally, more than 32% people across the globe had a smartphone in 2017 ? a significant up from the 25% who owned a smartphone in 2015. The percentage is projected to further escalate to 40% by the year 2020. On this note, it is imperative to mention that MBaaS empowers mobile app makers to link their backend applications to cloud storage, providing powerful features like user management, push notifications, data synchronization, and application integration with third-party systems and businesses.

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