Automatic content recognition (ACR) Market Forcast:2025 With Top Leading Key Players Are Arcsoft, Digimarc Corporation, Google, Microsoft Corporation, Nuance Communications, ACRCloud, Audible Magic Corporation, Civolution, and more..
Automatic content recognition (ACR) is an identification technology to recognize content played on a media device or present in a media file. Devices containing ACR support enable users quickly obtain additional information about the content they have just experienced without any user based input or search efforts.
Automatic Content Recognition is a technology which automatically detects and index content that is playing on television in real-time to determine when and where a given consumer sees an ad. It helps to determine the taste and preference of customers. The factors driving the market are given below:
Rapid deployment of innovative ACR technology in the marketplace
Integration of automatic content recognition in smart TVs
The rise in prevalence of smart TVs
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Company Coverage (Sales data, Main Products & Services etc.):
Arcsoft, Digimarc Corporation, Google, Microsoft Corporation, Nuance Communications, ACRCloud, Audible Magic Corporation, Civolution, Enswers, Gracenote, Mufin GmBH, Shazam Entertainment Ltd., Vobile, Voiceinteraction SA, Beatgrid Media BV, Clarifai, DataScouting, iPharro Media GmbH, Viscovery Pte Ltd, VoiceBase
Product Type Coverage (Market Size & Forecast, Major Company of Product Type etc.):
Acoustic & digital video fingerprinting, Digital audio, Video & image watermarking, Optical character recognition, Speech recognition
Demand Coverage (Market Size & Forecast, Consumer Distribution):
Media & Entertainment, Consumer electronics, E-commerce, Education, Automotive, IT & telecommunication, Healthcare, Defense & public safety, Avionics, Others
Key developments will help North America to grow significantly
North America is projected to lead the global automatic content recognition market owing to an increase in investments in this region. Increase in research and developments by leading companies; technological advancement; and developed media & entertainment industry is further expected to boost the market.
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Samsung and VIZIO - two leading players of the market
One major change since the launch of smart TVs is Samsung and VIZIO have become two leading companies dominating the market. With Samsung having the largest market share with around 40% and VIZIO with nearly 30%. Players like LG, Sony, Panasonic, Magnavox, Philips among others occupy a much smaller share of the overall market than they did a few years back. Emerging players from China, like Huawei, are ascendant, but outside of Samsung and VIZIO, no one owns more than 10% of the market.
Growing future prospects: target specific audience will surge the growth
The value of ACR data will continue to grow—it should become a billion dollar business by 2025, as networks and advertisers use it to help determine what a person is watching across a wide number of formats and alternatives. ACR gives a much better understanding of viewing patterns, which in turn will allow advertisers to better target ads at specific audiences, depending on when, where and on what device, they are watching. These all factors may help get the industry to the holy grail of fewer, better-targeted ads that brands will charge for.
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