Alcoholic Beverages Market Competitive Strategies and Worldwide Demand with Top players : Anheuser-Busch InBev SA/NV, Bacardi Limited, Beam Suntory Inc., Constellation Brands Inc., Diageo Plc, Heineken Holding NV

Alcoholic beverages are distilled drink or liquor produced from fermentation of the sugar obtained from fruits, berries, and grains. These beverages contain more than a minimal amount of ethyl alcohol or ethanol. They are classified into three general classes called beer, wine, and spirit. Increasing number of adult and young population and high disposable income of the consumers are the major factors driving growth of the market. Innovation in product due to high demand for alcoholic beverages with changing taste and preferences is key factor for growth of this industry. Advancement in the distribution channels such as availability of separate counter for females, outlet on airports, online sales, and growing tourism sector are some of the factors boosting growth of market.

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Spirits hold highest share in the global market of alcoholic beverages. More than 45 percent of the total alcohol is consumed is in the form of spirits. Increasing demand for premium and super premium whiskey is expected to fuel growth of alcoholic beverage market.

According to World Health Organization (WHO), the alcoholic beverages are not only marketed through the conventional broadcast media (such as radio and television), but also by direct marketing technologies such as the internet and podcasts. Furthermore, by featuring alcoholic drinks in the entertainment sector such as films and songs, producers attracts the young population for consumption of alcohol.

However, changes in climatic condition leads to decrease in the yield of the crop, thereby, increasing raw material prices. Furthermore, strict governmental regulations is one of the major challenge in the growth of the alcohol industry. Availability of substitute products and the legalization of marijuana especially in the U.S. is also expected to hinder growth of this market.

Key Players in the Global Alcoholic Beverages Market

Major players are focused on strategies such as merger and acquisition to maintain leading position in market. Innovations and new product development in the manufacturing of flavored wine, vodka, beer, and cocktail such as wine based cocktails, vintage cocktails, and exotic spirits are expected to drive growth of the market.

Key players operating in the global alcoholic beverages market include Anheuser-Busch InBev SA/NV, Bacardi Limited, Beam Suntory Inc., Constellation Brands Inc., Diageo Plc, Heineken Holding NV, Molson Coors Brewing Co., Pernod Ricard SA, SABMiller Ltd., and Carlsberg group.

Alcoholic Beverages Market Taxonomy

Based on the product type, alcoholic beverages is segmented into:

-Beer

Ale
Lager
Stout

-Distilled Spirits

Rum
Whiskey
Vodka
Gin
Others

-Wine

Sparkling
Fortified
Champagne

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