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Austrian Design Award for Vienna Symphony Orchestra's JakeBox

04-27-2010 09:20 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: JakeBox AB

Austrian Design Award for Vienna Symphony Orchestra's JakeBox

Once again, "JakeBox", the Swedish eye-catching and eco friendly pop-up packaging concept for discs, has won a design award. This time the Austrian packaging design award "The Golden Venus" through the label MG-Sound and JakeBox reseller CSM, for the album "Vienna Symphonic Lounge - A Trip to the Core" with The Vienna Symphony Orchestra.

Besides the eye-catching pop-up feature that is the hallmark of the JakeBox concept, this particular production includes a spectacular laser-cut letter puzzle, that was originally created by designer Sofia Viktorsson for a JakeBox made for multiple special occasions, like birthdays, Christmas etc. In a very ingenious way, several colour coded insert cards create different greetings through the laser-cut letter shaped holes.
MG Sounds and CSM adapted Sofia's letter puzzle concept to fit the "Vienna Symphonic Lounge" release.

More about JakeBox AB

The idea of JakeBox is to provide the media industry with innovative, eco friendly packaging concepts.
The first product is the eye-catching pop up-package for CD and DVD that has been used mainly for promotional issues and exclusive collector's editions of music, film, games and corporate advertising.
But the generic unprinted stock version has also been sold to consumers, through retail chains.
The company is based in Stockholm,
Sweden and the main markets thus far are Germany, UK, Austria and the Nordic Countries.
The company has a strong environmental policy and strives for reducing use of oil based products.

PHONE +46 8 679 6050
FAX +46 8 400 152 01,

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