10-08-2018 04:09 PM CET - Advertising, Media Consulting, Marketing Research

Study On Contextual Advertising Market By 2025: With Google, Facebook, Twitter, Amazon, Microsoft, Yahoo, Flytxt, Act-On Software, Inc.

Press release from: Data Bridge Market Research
Contextual Advertising
Contextual Advertising

The "worldwide contextual advertising market investigation to 2025" is a particular and top to bottom investigation of the advertising industry with an attention on the worldwide market slant. The report plans to give a review of worldwide contextual advertising market with point by point market division by innovation compose, gadget, end-client and topography. The worldwide contextual advertising market is relied upon to observer high development amid the gauge time frame. The report gives key measurements on the market status of the main market players and offers enter patterns and openings in the contextual advertising market. Expanding notoriety of the contextual advertising innovation in the different enterprises, and expanding technology appropriation around the world are the main consideration that would drive the development of contextual advertising market.

The Global Contextual Advertising Market is expected to reach USD 420.50 billion by 2025 from USD 106.42 billion in 2017 and is projected to grow at a CAGR of 18.7% in the forecast period of 2018 to 2025.

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Forecasting Regional and Global Analysis on Contextual Advertising Market, By Approach (Mobile Devices, Desktops, Digital Billboards), Type (activity-based advertising, location-based advertising, Others), Development (mobile devices, desktops, digital billboards), Industry (consumer goods, retail, and restaurants, telecom and it, banking, financial services, and insurance, media and entertainment, travel, transportation, and automobiles, healthcare, academia and government) and Geographical Segments.

Contextual advertising is targeted advertisement which appears on the website based on user’s last browsing history and cookies. These types of advertising are mostly logos, pictures, texts and others. This advertisement mostly appears on webpage, email, instant messaging and are also known as ad banners. The renowned players in contextual advertising market are

· Google,

· Facebook,

· Microsoft,

· Yahoo,

· Twitter,

· Amazon,

· Act-On Software,

· Simplycast,

· Flytxt,

· Infolinks,

· Adobe Systems,

· Amobee,

· Media.Net,

· Millennial Media,

· Flurry,

· SAP among other.

The contextual advertising market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025. The report includes market shares of contextual advertising market for global, Europe, North America, Asia Pacific and South America. The global market is fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in contextual advertising market in order to sustain in long run.

· According to Statista, in 2017, the telecommunication market was valued around USD 1.4 trillion and estimated to grow around USD 1.46 trillion by 2020.

· According to Outlook Report, The U.S. media and entertainment industry is USD 735 billion which includes television program, commercials, streaming content, broadcast, radio and other.

The industry is expected to reach around USD 830 billion by 2022. Thus above factor proves that the telecommunication and media industry is growing and will derive the market of contextual advertising.

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Market Drivers and Restraints:

· Growing use of social media by peoples

· Raising demand for personalized marketing strategies

· Growing trend of mobile advertisement

· Increasing privacy concerns due to behavioral tracking

· Low conversion ratio due to user annoyance

Market Segmentation: Global Contextual Advertising Market

· The market is based on approach, type, development and industry segments.

· Based on approach, the market is segmented into

o Mass contextual advertising,
o Focused contextual advertising,
o Contextual behavioral advertising,
o Contextual billboard advertising.

· Based on type, the market is segmented into

o Activity-based advertising,
o Location-based advertising and others.

· Based on deployment, the market is segmented into

o Mobile devices,
o Desktops,
o Digital billboards.

· Based on industry, the market is segmented into

o Consumer goods,
o Retail, and restaurants,
o Telecom and it,
o Banking, financial services, and insurance (bfsi),
o Media and entertainment,
o Travel,
o Transportation, and automobiles,
o Healthcare,
o Academia and government.

· Based on geography, the market report covers data points for 28 countries across multiple geographies such as North America, South America, Europe, Asia-Pacific and Middle East & Africa.

· Some of the major countries covered in this report are U.S., Canada, Germany, France, U.K., Netherlands, Switzerland, Turkey, Russia, China, India, South Korea, Japan, Australia, Singapore, Saudi Arabia, South Africa, and Brazil among others.

Key Insights in the report:

· Historical and current market size and projection up to 2025

· Market trends impacting the growth of the global flexible substrates market

· Analyze and forecast catalyst carriers market on the basis of type and application

· Trends of key regional and country-level markets for type and application

· Company profiling of key players which includes business operations, product and services, geographic presence, recent developments and key financial analysis

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