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In-App Advertising Market 2018 Industry Trend, Growth, Outlook, Top Key Players (Chartboost, Flurry, Inmobi, Millennial media, Mopub) and 2023 Forecast Research Report

10-08-2018 11:42 AM CET | IT, New Media & Software

Press release from: Orian Research

In-App Advertising Market 2023

In-App Advertising Market 2023

In-App Advertising Industry studies a form of advertising through smartphones wherein the advertisements are integrated into the mobile applications. With adaption of digital marketing and smartphones penetration worldwide, there are lucrative opportunities for in-app advertising worldwide.

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This report studies the In-App Advertising market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the In-App Advertising market by product type and applications/end industries.

The global in-app advertising market is primarily driven by the increasing smartphone penetration and increased use of various smart phone applications, which the consumers use regularly such as Facebook, WhatsApp among others.

Among various smart phone applications, the messaging applications will have a significant effect on the in-app advertising market as the consumers use the messaging applications on a regular basis compared to other smartphone applications. It is expected that the smartphone messaging applications will gain a billion new users in the next few years, which in turn will drive the market for in-app advertising market globally.

Global In-App Advertising Market is spread across 121 pages.

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Moreover, the increase in the number of smart phone applications downloads from google play store; iOS store will also drive the market for in-app advertising market globally. However, the technicality issues like the testing of advertisements for in-app advertising for different smartphone software’s like android and iOS are time-consuming as both software’s display contents differently which might pose as a restraint to the in-app advertising market globally.

The global In-App Advertising market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.

The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of In-App Advertising.

In-App Advertising Industry Segment by Manufacturers:
• Chartboost
• Flurry
• Inmobi
• Millennial media
• Mopub

Market Segment by Type, covers:
• Standard Banner Ads
• Interstitial Ads
• Hyper-local Targeted Ads
• Rich Media Ads
• Video Ads
• Native Ads

Market Segment by Applications, can be divided into:
• Messaging
• Gaming
• Online Shopping
• Ticketing
• Others

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There are 15 Chapters to deeply display the Global In-App Advertising Market.
Chapter 1: Describe In-App Advertising Introduction, product scope, market overview, market opportunities, market risk, and market driving force.
Chapter 2: Analyze the top manufacturers of In-App Advertising, with sales, revenue, and price of In-App Advertising, in 2015 and 2017.
Chapter 3: Display the competitive situation among the top manufacturers, with sales, revenue and market share in 2015 and 2017.
Chapter 4: Show the global market by regions, with sales, revenue and market share of In-App Advertising, for each region, from 2011 to 2017.
Chapter 5, 6, 7, 8 and 9: Analyze and talked about the key regions, with sales, revenue and market share by key countries in these regions.
Chapter 10 and 11: Show the market by type and application, with sales market share and growth rate by type, application, from 2011 to 2017.
Chapter 12: In Chapter Eleven In-App Advertising market forecast, by regions, type and application, with sales and revenue, from 2017 to 2023.
Chapter 13, 14 and 15: Describe In-App Advertising sales channel, distributors, traders, dealers, appendix and data source.

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