Digital Marketing Software Market (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

“Optimizing digital experiences to meet changing customer preferences is driving the Digital Marketing Software (DMS) market”
The DMS market size is expected to grow from USD 37.48 billion in 2017 to USD 74.96 billion by 2022, at an estimated Compound Annual Growth Rate (CAGR) of 15% during the forecast period. This market is driven by personalized marketing material appealing to an individual customer, and the growth of social media and social advertising. On the other hand, security and privacy concerns for confidential data may restraint the DMS market growth.

“CRM software system is predicted to carry the major market size throughout the forecast period”
CRM plays a crucial role in any business techniques , because it holds and manages databases that area unit associated with customers. The CRM software system tracks customer's activity pattern and helps in causation customized and automatic messages. The evolving landscape of knowledge across all business channels necessitated the usage of CRM for seamless business practicality. The CRM software system conjointly includes sales CRM that handles all the sales method ranging from sales trailing to sales forecasting; this software systemtakes care of entire sales method like lead generation and qualification, time period prediction, sales stage and chance analysis, Marketers are in dire need of this software, and hence will invest significantly to boost their market revenue growth.

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“Services segment is expected to grow at a higher CAGR during the forecast period”
Services considered for the DMS market are professional and managed services. These services assist organizations in deploying the solutions on their premises or the cloud. The services market is quite promising in the future due to various integration platforms. Services help organizations in building successful customer relationships by continuously supporting them through the business tenure.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The break-up of profiles of primary participants is given below as:
• By company: Tier I – 50%, Tier II – 30%, and Tier III – 20%
• By designation: C-Level – 70%, D-Level – 18%, and Others – 12%
• By region: North America – 40%, Europe – 28%, APAC – 25%, MEA –5%, and Latin America – 2%.

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Reasons to Buy the Report
The DMS market has been segmented on the basis of components (software and services), deployment types, organization sizes, industry verticals, and regions. The report will help leaders/new entrants in this market in the following ways:
1. The report segments the DMS market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments. The market numbers are further split across various industries and regions.
2. The report helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders in better understanding the competitors and gaining more insights to better position their businesses. There is a separate section on competitive landscape, including competitor ecosystem, and mergers and acquisitions. Besides, there are company profiles of 11 players offering services in this market. In this section, market internals have been provided that can put them ahead of the competitors.

Customization of the Report:
This report can be customized to meet the client's requirements. Please connect with our sales team), who will (sales@qyreports.com) ensure that you get a report that suits your needs.

Table of Content:

Digital Marketing Software Market :

INTRODUCTION

RESEARCH METHODOLOGY

EXECUTIVE SUMMARY

PREMIUM INSIGHTS

MARKET OVERVIEW

DIGITAL MARKETING SOFTWARE MARKET, BY COMPONENT

DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE

DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT TYPE

DIGITAL MARKETING SOFTWARE MARKET, BY ORGANIZATION SIZE

DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL

DIGITAL MARKETING SOFTWARE MARKET, BY REGION

APPENDIX

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