Baby Monitor Market by Type (Audio, Video) and Mode of connection (Wired, Wireless)

Baby Monitor Market Report, published by Allied Market Research, forecasts that the market is expected to grow at CAGR of 8.5% during forecast period of 2015-2020. In 2014, the North America accounted for the largest share of about 62.3%, owing to higher per-capita spending on baby care products and prevalence of nuclear family culture. However, emerging countries in Asia such as China and India, would witness increasing demand for baby monitors during the forecast period, owing to increasing awareness, the rising number of employed parents and growing disposable income.

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Baby monitor is basically a baby alarm, which facilitates parents to remotely track the movements and other activities of the baby. A basic audio monitor consists of a transmitter and microphone, which enables a two-way communication between the parent and the baby. Baby video monitor is an advanced version of baby monitor, which allows parents to see and monitor baby’s movements. Further, baby monitors with movement trackers and preinstalled lullabies, are also available in the market, to cater to the varying needs of the parents.

Increase in the number of working parents and nuclear families has led to a higher adoption of baby monitors in homes and day care centers. Growing awareness about baby safety, increasing disposable income and increased online retailing are other factors that have fueled the growth of the market. However, declining birth rate due to sedentary lifestyle and safety concerns associated with these products are amongst major challenges for the players operating in the industry. Irrespective of challenges, the industry is anticipated to offer attractive business opportunities in developed as well as developing regions in near future.

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The world baby monitors market is segmented on the basis of type, mode of connection and geography. Based on type, baby monitors are categorized as audio and video baby monitors. Market is categorized as wired and wireless baby monitors depending on mode of connection. Wireless baby monitors offer the advantage of portability, ease of installation and connection as these can be easily connected to WLAN. The world baby monitors market is analyzed on the basis of geographical regions, which include North America, Europe, Asia-Pacific and LAMEA.

Rise in number of employed parents in the countries such as the United States, Canada, China and others, is the major factor that drives baby monitor’s market. This increase in number is subjected to increase in number of working mothers. These baby monitors enable employed parents to watch their baby or track baby’s movements when they are away from home or at workplace. Increase penetration of smartphones and growing usage of internet have enabled parents to watch their baby from a remote location.

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Declining birth rate is a key challenge faced by manufacturers of baby monitors. Sedentary lifestyle and high stress level are the main causes of low birth rate. Urbanization, smaller household, a higher number of people are entering into education and career, and population control have led to increase in the stress level of consumers. Low fertility is observed especially in the Western European countries, Japan, Canada, Russia, and Poland which limits market growth.

Table of Contents:

Chapter: 1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

Chapter: 2 EXECUTIVE SUMMARY

2.1 CXO perspective

Chapter: 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Industry structure
3.3 Government regulations
3.4 Key Findings

3.4.1 Top impacting factor
3.4.2 Top winning strategies
3.4.3 Top investment pockets

3.5 Value chain analysis
3.6 Porters five forces analysis

3.6.1 Demand of high-end differentiated products and presence of numerous big and small players in the industry increases the bargaining power of the buyers
3.6.2 Presence of many small and big suppliers and low switching costs decreases the bargaining power of suppliers
3.6.3 High initial cost required to enter into the industry and government regulations lower the threat of new entrants
3.6.4 High threat of substitutes due to presence of other baby caring and monitoring options
3.6.5 High industrial rivalry due to the presence of numerous players

3.7 Market share analysis, 2014
3.8 Drivers

3.8.1 Rise in the number of employed parents
3.8.2 Increasing awareness about baby safety
3.8.3 Growing online retailing
3.8.4 Increase in disposable income

3.9 Restraints

3.9.1 Declining birth rates
3.9.2 Safety Concerns

3.10 Opportunities

3.10.1 Increasing demand from emerging countries

Chapter: 4 WORLD BABY MONITOR MARKET BY TYPE

4.1 Audio baby monitor

4.1.1 Key market trends
4.1.2 Key growth factors and opportunities
4.1.3 Competitive Scenario
4.1.4 Market size and forecast

4.2 Video baby monitor

4.2.1 Key market trends
4.2.2 Key growth factors and opportunities
4.2.3 Competitive Scenario
4.2.4 Market size and forecast

Chapter: 5 WORLD BABY MONITOR MARKET BY MODE OF CONNECTION

5.1 Wired baby monitor

5.1.1 Key market trends
5.1.2 Key growth factors and opportunities
5.1.3 Competitive Scenario
5.1.4 Market size and forecast

5.2 Wireless baby monitor

5.2.1 Key market trends
5.2.2 Key growth factors and opportunities
5.2.3 Competitive Scenario
5.2.4 Market size and forecast

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