Press release
Global Interactive Advertising Market Size, Status, Overview, Outlook, Trend, Analysis and Forecast 2018-2025
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Interactive advertising can be defined as a form of advertising that uses a feedback information from the users for whom advertisement is made. The feedback information from the users helps the advertiser to improve their advertising techniques. Interactive advertising can be referred to as online advertising but can be implied to offline advertising as well.
The key trends in interactive advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, the factors such as increase in mobile users owing to usage of multiple channels and device that boost the interactive advertising market. The efficient use of media technologies and creation of personalization media portals are one of the most significant factors fuelling interactive advertising market. According to the study, the growing social media networks and online and offline internet integration are the prime factors boosting interactive advertising market.
The interactive advertising market can be segmented on the basis of type, organization size and vertical. By type the interactive advertising market consists of mobile advertising, videos, internet, social media marketing, email marketing, sponsorship, blogging, widgets, and offline activation. Social media marketing is the most cost efficient digital marketing technique. It enhances business by increasing brand awareness. It helps enterprises to get engage with broad range of audience and increase the business visibility.
In 2017, the global Interactive Advertising market size was 40100 million US$ and it is expected to reach 110400 million US$ by the end of 2025, with a CAGR of 13.5% during 2018-2025.
This report focuses on the global Interactive Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Interactive Advertising development in United States, Europe and China.
The key players covered in this study
Grey Advertising
Wieden+Kennedy
Butler
Shine
Stern & Partners
Ogilvy & Mather
BBDO
Crispin Porter + Bogusky
The Martin Agency
Deutsch
Droga5
Mullen Advertising
Market segment by Type, the product can be split into
Online Interactive Advertising
Offline Interactive Advertising
Market segment by Application, split into
Retail and Consumer Goods
BFSI
IT & Telecommunication
Media and Entertainment
Travel
Transportation
Supply Chain and Logistics
Healthcare
Energy & Power and Utilities
Education and Government
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
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Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Interactive Advertising Market Size Growth Rate by Type (2013-2025)
1.4.2 Online Interactive Advertising
1.4.3 Offline Interactive Advertising
1.5 Market by Application
1.5.1 Global Interactive Advertising Market Share by Application (2013-2025)
1.5.2 Retail and Consumer Goods
1.5.3 BFSI
1.5.4 IT & Telecommunication
1.5.5 Media and Entertainment
1.5.6 Travel
1.5.7 Transportation
1.5.8 Supply Chain and Logistics
1.5.9 Healthcare
1.5.10 Energy & Power and Utilities
1.5.11 Education and Government
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Interactive Advertising Market Size
2.2 Interactive Advertising Growth Trends by Regions
2.2.1 Interactive Advertising Market Size by Regions (2013-2025)
2.2.2 Interactive Advertising Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
........read more
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