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Global Auto Infotainment Market Outlook, by Cost Structure, Production & Demand Rate and Expected to Register an Impressive CAGR 6.3% Growth During 2018 to 2026
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Players involved in manufacturing of auto infotainment are focusing on developing enhanced systems and are using prominent platforms to carry out their developments. For instance, Continental AG has come up with advanced 3D display that features topographical elements that are optically bonded. Harman International along with Daimler has developed augmented reality navigation system that will get incorporated in all Mercedes Benz A-class vehicles. This system offers turn by turn directions along with augmented reality visuals in order to keep drivers well informed and in control while driving autonomous or semi-autonomous cars. Major players involved in global auto infotainment market are Delphi Automotive LLP., FUJITSU TEN LIMITED, Garmin Ltd., DENSO CORPORATION, HARMAN International and Continental AG.
Automotive Grade Linux to Fuel Auto Infotainment Applications
Automotive Grade Linux (AGL) is accelerating auto infotainment applications, directing car makers towards connected cars. AGL collaborative project is connecting technology companies, suppliers and car makers to speed up the adoption and development of completely open software pile for connected cars. Car makers, for instance Toyota, are promoting activities associated with automotive grade Linux with a view to promote developments in auto infotainment systems. Automotive Grade Linux is planning to enhance entire software stack in the vehicle, which includes head up display, ADAS (Advanced Driver Assistance Systems), telematics instrument cluster as well as autonomous driving. This is expected to have a positive impact on automotive infotainment market.
Voice control – an Upcoming Development in Infotainment Systems
Carmakers have gone over the edge with respect to automation in automotive infotainment. Recent innovations and developments include voice control for infotainment systems that car makers are offering. They are turning to Google (Android Auto), Amazon and Apple (CarPlay) to provide seamless solutions. For example, Toyota has incorporated Amazon’s Alexa – a cloud based voice control model – in few of its new models. With Alexa passengers or drivers can control the movement of the car as well as infotainment systems, including selecting songs, playing movies, changing destinations, as well as control smart home devices from far afield. Such innovations are supporting the adoption of auto infotainment systems, making consumers to integrate them to their vehicles.
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Asia Pacific Excluding Japan (APEJ) to Reflect High Potential for Auto Infotainment
Automotive industry across the globe has taken a new turn towards introducing new developments in vehicles. Automotive sector in Asia Pacific excluding Japan region has remained strong with growing sales of passenger cars across emerging economies. Owing to high population preferring cars in countries such as China and India, it has become necessary for manufacturers to enhance their production capacities. Moreover, with ongoing innovations in cars, especially in infotainment, people are more inclined towards adopting advanced and latest systems for their vehicles. This has contributed to the sale of auto infotainment systems in APEJ, thus fuelling growth of the global market.
Key Highlights on Global Auto Infotainment Market
Asia Pacific excluding Japan (APEJ) is anticipated to showcase increased adoption of auto infotainment systems. With growing automotive industry in this region coupled with increasing volume sales of modern cars, APEJ reflects high lucrativeness for auto infotainment manufacturers. On the other hand, sales of auto infotainment in North America are higher as compared to other regions
Within the auto infotainment domain, the demand for entertainment and connectivity systems is higher. Sales of entertainment systems is estimated to reach a value of around US$ 24.4 Bn in 2026. However, the demand for connectivity systems is projected to grow at a relatively higher rate of 7.4% during the assessment period
Installation of auto infotainment in passenger cars is higher than other vehicles. However, light commercial vehicle segment is also booming and use of auto infotainment systems in this category is expected to significantly increase in the coming years. But passenger cars segment is highly attractive from sales point of view
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