Augmented Reality in Retail Market by Key Players - Atracsys LLC, Augmented Pixels, Blippar, Cognitive Operational Systems, Inc., liateR, Google Inc., Holition, Infinity AR Inc., NavVis, and Quytech

Augmented reality in retail refers to a technology that enables integration of digital information with the users environment in real time through devices such as smartphone or tablet. The need to provide enhanced customer experience, increase in internet penetration, and rise in IoT spending fuel the demand for augmented reality in the retail market.

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Comprehensive competitive analysis and profiles of major market players such as Atracsys LLC, Augmented Pixels, Blippar, Cognitive Operational Systems, Inc., liateR, Google Inc., Holition, Infinity AR Inc., NavVis, and Quytech are provided in this report.

The growth of the global augmented reality in retail market is driven by growth in demand for online purchasing, easy & convenient shopping, and development of the e-commerce market. Other factors that boost the market growth include reduction in storage cost, requirement of low inventory, and interactive user experience. However, factors such as high initial investment cost and rise in privacy concern restrain the growth of the market.

The report segments the augmented reality in retail market on the basis of type, component, and geography. Based on type, the market is categorized into department store, supermarket, specialty stores, malls, and others. According to component, it is classified into the hardware and software. Geographical breakdown and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and LAMEA.

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Augmented Reality in Retail Market Key Segments:

By Type

• Department Store
• Supermarket
• Specialty Stores
• Malls

By Component

• Hardware
• Software

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